Rajasthan Tourism made a significant impact at ITB Berlin 2026, the world's leading travel trade fair, which concluded on Thursday. The event provided a platform for Rajasthan to present its rich heritage, culture, and tourism experiences to the global travel industry. The Rajasthan pavilion, located at Pavilion 200, attracted considerable interest from visitors throughout the three-day event.
Led by Tourism Commissioner Rukmani Riar, the Rajasthan delegation included Additional Director Pawan Jain and Joint Director Dr Puneeta Singh. They engaged with international travel sector representatives, highlighting Rajasthan's historic forts, palaces, desert landscapes, and cultural traditions. The pavilion's design, inspired by traditional regional architecture, drew many travel professionals eager to explore tourism opportunities in the state.
Rajasthan Tourism officials conducted meetings with tour operators, travel agents, and tourism companies from Germany and other European countries. These discussions focused on business cooperation and promoting travel in the European market. A roadshow at the Rajasthan stand attracted around 35 travel bloggers and digital influencers, showcasing heritage circuits, desert safaris, festivals, and wildlife tourism.
Visitors participated in a Rajasthan-themed quiz, with winners receiving traditional Rajasthani souvenirs. Guests also enjoyed Indian snacks, reflecting regional hospitality. Rukmani Riar highlighted architectural similarities between Rajasthan's historic forts and German fortifications, noting shared historical strategies related to settlement and protection.
The Rajasthan pavilion was inaugurated by Union Minister for Tourism Gajendra Singh Shekhawat and Ajit Vinayak Gupte, Ambassador of India to Germany. Over the fair's duration, the delegation attended numerous B2B meetings and networking sessions, presenting heritage circuits and cultural festivals to international travel companies.
Europe remains a key international source market for Rajasthan tourism, with travellers from Germany, France, and the UK showing continued interest in the state's historic architecture and cultural experiences. Participation in ITB Berlin is expected to enhance engagement with European travel companies and support growth in international visitor arrivals in the coming years
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