SAS sticks with Amadeus to connect customers through “channel of their choice”

As one of Amadeus original partners, Scandinavian Airlines (SAS) has long been aware of the advantages the Spanish company provides. In fact Amadeus was first established by SAS, along with Air France, Iberia and Lufthansa, to connect agents with customers in real time in 2017.

Now, over thirty years later, the two companies are celebrating their longstanding relationship by extending their multi-year commitment and renewing the core of the partnership with a distribution contract which “guarantees SAS’ travel agency partners continued access to the airline’s full range of fares and prices through Amadeus.”

“We remain committed to working with SAS to deliver on both its operational efficiency and business strategy”

Kati Andersson, VP of digital sales & distribution at SAS, said: “We are pleased to continue our successful partnership with Amadeus. Our travel agency partners, both business and leisure focused, remain a key part of our strategy to serve our customers through the channel of their choice.”

In addition to doubling down on the GDS partnership, Scandinavian Airlines will also be continuing its use of Amadeus’ Altéa suite of solutions, including inventory, reservation, ticketing and departure control systems. Amadeus technology supports SAS strategic business priorities, allowing it to optimize several areas of the business including passenger services, revenue management and payment.

Manuel Midon, managing director of Northern and Western Europe Airlines at Amadeus added:“This agreement is a testament to the strong relationship we have built with SAS over the past 30 years, based on a common understanding, and supported by our advanced distribution and technology solutions.

“At Amadeus, we are continuously innovating to meet our customers’ needs. We remain committed to working with SAS to deliver on both its operational efficiency and business strategy, today and in the future.”

As of 2010 Scandinavian Airlines and the SAS Group’s subsidiary carriers including Air Greenland, and Widerøe covered a network of over 180 destinations across 35 countries stretched over four continents.

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