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Cultural Tourism

Americans favour Turkey and Egypt over Europe in 2026

As North American travellers plan their 2026 holidays, a notable shift towards cultural tourism in Turkey and Egypt is emerging. One Nation Travel, a Princeton-based tour operator, reports a significant increase in demand for itineraries that combine these two historic destinations. This trend is driven by travellers seeking immersive experiences away from the increasingly crowded and regulated European circuit. The introduction of new entry regulations, known as ETIAS, and rising costs in Europe are prompting travellers to explore the "Cradle of Civilisations." One Nation Travel has responded with curated 2026 packages that seamlessly merge Istanbul's imperial majesty with the ancient wonders of Cairo and Luxor, offering a logistics-free journey. Founder Bilal Dilsiz stated, "2026 is shaping up to be the year of the Grand History Tour. Clients want a meaningful connection with history without the stress." The 2026 Multi-Country Collection highlights include: - **Seamless Logistics**: New packages manage complex cross-border logistics, including domestic flights within Turkey and Egypt, ensuring a hassle-free experience. - **Cultural Immersion**: Itineraries feature authentic experiences such as private Nile cruises, sunrise balloon rides, and boutique cave hotel stays. - **Value and Luxury**: Travellers can enjoy five-star accommodations and expert-led private tours at prices more competitive than European destinations. Analysts predict that multi-destination trips will dominate 2026 travel trends as long-haul travellers seek to maximise value. One Nation Travel is at the forefront of this trend, offering guaranteed departures and exclusive tours. For more information, travellers and agents can visit the One Nation Travel website. ```

Airlines and Aviation

Turkish Airlines opens first European lounge in Edinburgh

Turkish Airlines has inaugurated its first European lounge outside Türkiye at Edinburgh Airport, marking a significant milestone for the airline. The lounge, which opened on 10 December, offers a luxurious experience for travellers and underscores Edinburgh's status as a growing international gateway. Spanning 673 square metres, the lounge can accommodate 149 guests and features an open buffet with Turkish pide, a relaxation area with TVs and Wi-Fi, and two prayer rooms. Additional amenities include an accessible restroom, a baby care room, and flight information screens. The lounge is accessible to Turkish Airlines Business Class passengers, Miles&Smiles members, and those with a Paid Lounge membership card. Chief Operations Officer M. Akif Konar highlighted the importance of the new lounge, stating, "The opening of our new Turkish Airlines Lounge at Edinburgh Airport marks an important milestone for our airline." He emphasised the airline's commitment to expanding its presence in Europe, where it is already recognised as the continent's best airline by Skytrax Awards. Edinburgh International Airport's Chief Commercial Officer Stephanie Wear expressed excitement about the collaboration, noting that the lounge offers a relaxing space with excellent runway views and food options. Turkish Airlines operates 10 weekly flights between Edinburgh and Istanbul, connecting Scottish travellers to 356 destinations in 132 countries through its extensive global network. This new lounge is part of Turkish Airlines' strategy to bring its renowned hospitality to international travellers, enhancing their journey from Edinburgh. ```

Associations

UK ski flights shift towards Nordic and Eastern Europe

Representative Image UK airports are set to operate over 28,000 flights to The Alps this ski season, offering nearly 5 million seats, according to aviation analytics firm Cirium. This season sees a notable shift from traditional ski destinations like France, Switzerland, and Austria towards alternative locations in the Nordics, Northern Italy, and Eastern Europe. March 2026 is projected to be the busiest month, with 6,249 flights scheduled, translating to over 1.1 million seats. The peak travel day is expected to be 14 February, the start of the February Half Term, with 336 flights and more than 62,000 seats available. Geneva, Zurich, and Munich remain the most popular airports for UK travellers heading to The Alps. easyJet is anticipated to be the leading airline for these routes, followed by British Airways, Ryanair, and Swiss. Heathrow Airport will see the highest number of departures, with Gatwick, Manchester, Stansted, and Luton following suit. The data highlights a decrease in flights to Switzerland, France, and Austria, with reductions of 3.0%, 1.5%, and 5.0% respectively. Conversely, flights to less traditional ski destinations are on the rise. Slovenia sees a significant increase of 63.5%, whilst flights to Poland, Northern Italy, and Nordic ski resorts have risen by 6.3%, 9.3%, and 4.8% respectively. This shift in travel patterns suggests a growing interest in exploring diverse ski destinations beyond the traditional Alpine resorts. ```

Airports

Plaza Premium Group opens its first-ever European lounge in Rome

Airport hospitality experience provider Plaza Premium Group (PPG) has opened its first Plaza Premium First Lounge in Europe.  Located in Rome’s Leonardo da Vinci Rome Fiumicino Airport, this new lounge marks a major milestone in the Group’s European expansion. Likewise, it introduces PPG’s elevated lounge brand Plaza Premium First into the region, bringing its signature seamless travel experience to one of the world’s most iconic cities. PPG founder and chief executive Song Hoi See said of the new facility: “Rome represents both a gateway to Europe and a cultural capital. This launch reinforces our mission to deliver excellence in airport hospitality through design, service innovation, and cultural authenticity. As today’s travel landscape continually evolves, we remain attuned to the changing expectations of frequent travellers, who now seek greater personalization and refinement at every stage of their journey. The continued success of our award-winning Plaza Premium Lounge in Rome reflects the demand for exceptional hospitality, and introducing Plaza Premium First at Rome Fiumicino Airport further strengthens our shared vision of creating experiences that goes beyond comfort where thoughtful design, service innovation, and a genuine sense of place come together seamlessly, a proud reflection of our ethos: to make travel better for all.” Aeroporti di Roma CEO Marco Troncone added: “The opening of the new Plaza Premium First Lounge in Europe at our airport reflects Aeroporti di Roma’s ongoing commitment to enhancing the passenger experience, as recognised by our 5-Star Skytrax rating. Hosting the debut of this premium concept in Europe confirms Fiumicino’s role as a gateway capable of attracting leading global operators. It also strengthens Rome’s positioning as a strategic hub in the global travel network, where service excellence, comfort and local identity come together to offer a high-quality and increasingly personalised airport experience.” Bringing the ultimate in pre-flight comfort to the heart of Europe  Located in Terminal 1, International Departures, the 700-square-metre lounge is designed to accommodate 115 guests.  The new elevated lounge concept represents a transformative evolution in PPG’s mission to redefine travel and provide discerning travellers with the ultimate blend of personalized hospitality, bespoke dining offerings, curated cocktails, wines and spirits, luxurious spaces and immersive cultural experiences.  At the heart of the new Plaza Premium First Rome is a commitment to setting new and exceptional standards in airport hospitality featuring indulgent amenities and uniquely Roman signature highlights designed for discerning travellers.  The design concept takes its cue from La Dolce Vita, the iconic Italian phrase that translates as “the sweet life” encapsulating a lifestyle characterised by pleasure, indulgence and the art of living well while maintaining the global design language of Plaza Premium Group.  The interiors integrate light, texture, and form to create spaces that feel both luxurious and comfortable, capturing the timeless elegance of Roman style through a harmony of natural light, warm hues, and handcrafted textures.  Classical proportions anchor the space, while travertine stone, oak wood, and bronze accents pay tribute to local artistry and sustainable design.  Artwork and decorative elements feature curated photography and abstract pieces linked to Italian craftsmanship and travel culture.  Every element from the biophilic touches to the energy-efficient lighting has been thoughtfully composed to foster well-being and reflect Plaza Premium Group’s dedication to human centric design and hospitality.

Airlines and Aviation

Wizz Air launches six new routes to Greek Islands and European Hotspots

From next spring, Wizz Air customers will be able to reach four new destinations across Greece: Chania, Mykonos, Rhodes, Zakynthos, alongside two additional routes to the European cities of Bordeaux and Dortmund. With flights running three times a week to Mykonos and twice a week to three other Greek destinations, Wizz Air is making it easier and more affordable than ever for the airline’s millions of customers in the UK to reach these popular summer holiday destinations, giving passengers more choice and freedom when it comes to planning their trips abroad. The new routes to Greece will start from 13th May 2026, just ahead of the summer season, giving customers countless opportunities to book their annual getaways and enjoy European culture with family and friends. Fares start from £44.99* and tickets are now available for sale on wizzair.com and via Wizz Air’s official mobile app. These new routes come as Wizz Air is continuing to expand its operations at London Luton Airport with the addition of a 14th aircraft to its Luton base. Wizz Air now offers UK travellers the opportunity to reach over 60 destinations from the airport, underscoring the airline’s ongoing commitment to growing its UK presence and providing affordable air travel from London.   Route Frequency Fares from* Starts London Luton Airport – Chania 2x Weekly £ 44.99 8th June 2026 London Luton Airport  – Mykonos 3x Weekly £ 44.99 7th June 2026 London Luton Airport – Rhodes 2x Weekly £ 44.99 7th June 2026 London Luton Airport - Zakynthos 2x Weekly £ 44.99 13th May 2026 London Luton Airport  – Bordeaux 4x Weekly £ 22.99 29th March 2026 London Luton Airport  – Dortmund 5x Weekly £ 27.99 29th March 2026   The additional routes form part of Wizz Air’s £12 billion Customer First transformation plan, enabling the airline to grow its UK operations and connect more customers with even more destinations across Europe and beyond. Yvonne Moynihan, Managing Director at Wizz Air UK, stated:  “With holidaymakers already dreaming of their 2026 getaways, we’ve got an early Christmas gift for our customers: six brand-new routes from our London Luton base! These exciting additions will whisk travellers away to some of Europe’s most-loved destinations, including Greece’s stunning beaches. As London’s low-cost airline, we’re all about making those dream holidays affordable and accessible. And with our 14th aircraft joining the fleet at London Luton Airport, we’re giving UK customers even more flexibility and choice, because nothing says “Merry Christmas” like more holidays to look forward to.” Simon Harley, Interim Director of Aeronautical Revenue at London Luton Airport, commented: “The launch of these wonderful new destinations from Wizz Air will be hugely exciting news for our passengers ahead of what promises to be another hugely successful summer 2026 for London Luton Airport. From stunning Greek sunshine destinations to the vibrant culture and history of Bordeaux and Dortmund, the addition of these destinations to our departure boards will offer something for everyone and underlines our commitment to offering even greater choice. We look forward to welcoming passengers, both old and new, and, as ever, we will be working hard to deliver a simple and friendly passenger experience.” Additionally, Wizz Air also increases frequencies to make travel even more flexible. To Tirana, Albania – the connection to the Maldives of Europe – the airline will offer 4 daily flights, while to Tel Aviv, Wizz Air will have 11 weekly flights from March 2026, to offer more options to its UK customers.  

Cruise

Discover S.S. Maria Theresa: The Ultimate in Luxury European River Cruising from Uniworld

For those dreaming of the finest river cruise experience in Europe, the new S.S. Maria Theresa by Uniworld Boutique River Cruise Collection is your invitation to sail like royalty. This stunning Super Ship brings a new level of sophistication, artistry, and timeless elegance to the legendary Danube. Step Into a Floating Palace on the Danube Named after the iconic Empress Maria Theresa of Austria, the S.S. Maria Theresa is the epitome of 18th-century grandeur. Every element onboard—from glittering chandeliers and hand-painted murals to elegant marble suites and an authentic Viennese Café—echoes the majesty and refinement of Europe’s grandest royal palaces. Sailing the Danube on the S.S. Maria Theresa is a one-of-a-kind voyage where the romance of Central Europe unfolds beyond your window and every detail is crafted to perfection. Unrivalled All-Inclusive Luxury and Immersion Uniworld promises more than a cruise—it’s a complete, seamless, and immersive experience. Guests may choose from two enchanting itineraries aboard the S.S. Maria Theresa: Enchanting Danube (8 Days | Budapest – Passau): Discover the cultural treasures of Vienna, Budapest, Bratislava, and Passau with exclusive excursions, fine dining, and the signature all-inclusive Uniworld experience. Enjoy exclusive events such as a private House of Strauss concert for a truly unforgettable night. Danube Holiday Markets (8 Days | Budapest – Passau): Embark on a magical holiday journey through Europe’s most charming Christmas markets, where twinkling lights, seasonal treats, and artisan crafts create a winter wonderland. Special highlights include privileged access to world-class museums and festive events. Why S.S. Maria Theresa Redefines River Cruising Lavishly decorated suites and staterooms, each with bespoke touches Hand-selected antiques and artwork evoking regal heritage World-class cuisine in elegant dining venues Seamless all-inclusive service, including airport transfers, premium beverages, and enriching activities Uniworld’s trademark hospitality and meticulous attention to detail How to Experience Europe’s Most Luxurious River Ship The S.S. Maria Theresa sails the Danube on select itineraries throughout the year, including last-minute 2025 dates and advance 2026 bookings. Prices for an 8-day journey start at just € 2,999 per person, with additional dates and suites available for luxury travellers seeking the ultimate way to experience Central Europe in style Plan Your Journey Explore the complete details of S.S. Maria Theresa’s design, suites, and itineraries in the dedicated digital brochure and discover your next journey along the Danube at Uniworld’s official website.

Exclusives

Dida’s Frank Wöller: China, Europe, and Russia remain biggest source markets for Thailand

AI-first travel tech company Dida’s vice-president for business development in Europe, the Middle East, and Africa  Frank Wöller recently shared his insights regarding Thailand’s inbound tourism scene in a talk presented during Dida Engage: Thailand on Thursday, 20th November. Throughout the talk, Wöller presented several points to ponder for the coming year, with particular regard to key markets, arrival numbers, as well as the direction in which Thai tourism seems to be heading in 2026. Wöller opened by saying: “So, here’s the big picture so far, and these are numbers as of September 2025: Thailand has welcomed roughly 28 million international visitors. Of these, Europe, China and Russia more or less account for one third of the total. I think this already shows the importance of these three markets’ and one can probably say it's kind of a triple engine driving Thailand's tourism inbound success from overseas markets.” He pointed out that, rather than be in direct competition with each other, these three markets are somewhat complementary as each has unique and notable characteristics. He said: “If we just look at Europe, they prefer quite long stays and have a high average spend. China, obviously, is more about scale because the largest number of inbound visitors from overseas markets comes from them. On the other hand, Russia, despite all the current challenges within the geopolitical environment, is very stable and very focused on resort destinations.” Growing markets Wöller likewise pointed out that all of the key European source markets have been growing into Thailand throughout 2025, albeit at their own individual pace. Choosing Poland as a key example, he elaborated further: Poland is one of the fastest growing economies in Europe. A large middle segment of its population is increasingly willing to spend for overseas travel, and we are also addressing it and other markets now.” European travellers also opt to book longer stays, choosing to travel outside of the standard peak seasons throughout the year. With regard to China, Wöller noted a slightly renewed momentum as of the current quarter, and this may be construed as a positive thing for the Thai tourism sector, given the uneven recovery of Chinese arrival numbers post-pandemic. As for Russia, Wöller noted this particular market’s resilience despite political unrest on a global scale on top of economic instability. As he puts it: “Russian travellers are very resilient despite everything going on in the world: they can travel, and they are willing to travel. Thailand is a super attractive destination for Russians, particularly in winter, as they come here to escape the harsh winters they have in many parts of their country.” According to Wöller, these three markets bring significant value to the Thai tourism industry, and their performance come 2026 is something that travel professionals in the country ought to keep an eye on.

Cruise

Tauck Announces Largest-Ever River Cruise Expansion for 2027: New Ships, Shorter Itineraries, and More European Journeys

Tauck is setting a new benchmark for luxury river cruising with the unveiling of its largest-ever European river cruise portfolio for 2027, including two new state-of-the-art riverboats and five brand-new cruise itineraries. Announced earlier than ever due to surging demand and record year-over-year growth, Tauck’s river cruise program is poised to offer travellers unmatched choice, value, and immersive experiences. Two New Tauck Riverboats to Join the Fleet The 2027 fleet expansion welcomes the ms Saudade, sister ship to ms Andorinha for Tauck’s acclaimed Douro River journeys, and the ms Reverie, sister ship to ms Serene, debuting on the Seine. This bold fleet growth nearly doubles Tauck’s capacity on select rivers, meeting traveller demand for more flexible and accessible cruising throughout Europe. Shorter Six-Day Itineraries for More Flexibility Recognising evolving guest preferences, Tauck is pioneering a new six-day river cruise format for those with tighter schedules. Launching in late 2026 and expanding through 2027, these shorter journeys focus on depth and inclusivity, with departures during Europe’s mild shoulder seasons for a relaxed, crowd-free experience. Featured New River Cruise Itineraries for 2027 Essence of the Seine: Six days roundtrip from Paris aboard the new ms Reverie, featuring Normandy’s D-Day beaches, cider and Calvados tastings in Vernon, and a gala evening at a historic château. (From $3,490 USD pp double-occupancy plus airfare) Essence of the Danube: Budapest to Vienna aboard ms Joy, with guided sightseeing in Vienna and Bratislava, music-filled gala dining at Vienna’s Palais Pallavicini, and wine tasting in Dürnstein. (From $2,990 USD pp double-occupancy plus airfare) Essence of the Douro: Six days between Porto and Barca d’Alva on the new ms Saudade, featuring Portuguese wine country, cocktail workshops, UNESCO-listed Porto, Guimarães, and fine dining on the riverside. Porto Prelude: Cruising the Douro: Ten-day adventure with a Porto stay and Douro Valley cruise, including vineyard hikes and Tauck-exclusive cultural events. Exploring the Douro, Plus Madrid: Eleven-day exploration pairing the Douro with Madrid’s art and history, including port tastings, riverside dining, and guided tours of Porto, Salamanca, and Spain’s vibrant capital. A Record 37 Tauck European River Cruises Planned for 2027 Tauck’s upcoming lineup will span 37 European river cruise itineraries, including six Tauck Bridges family journeys and deepened offerings on the sought-after Douro River. Tauck’s fully inclusive experiences cover everything from shore excursions and gratuities to onboard premium beverages and airport transfers—setting the standard for easy, luxurious travel. As Tauck CEO Jennifer Tombaugh states, “River cruising is one of the most popular ways to experience Tauck for the first time, and with new shorter itineraries, we now offer exceptional entry points for travellers with limited time.” Reserve Early for the Best Departures For the first time, Tauck is opening 2027 bookings early, allowing risk-free advance reservations while final itinerary details are completed. Explore all Tauck journeys, secure your preferred dates, and learn more about Tauck’s record-breaking expansion at Tauck’s official website.

Accessible Tourism

Valencia emerges as a European leader in Accessible Tourism

The Region of Valencia is reinforcing its position as one of Europe’s most inclusive destinations with the launch of seven new accessible routes, now available on  TUR4all Travel, the world’s leading platform dedicated to fully accessible travel experiences and a purpose-driven agency that reinvests 100% of its profits into improving the quality of life for people with disabilities. Ranked among Spain’s Top 5 most accessible destinations and the fastest-growing in this segment, according to the TUR4all Travel 2025 Trends Report — which also places Spain as Europe’s leading country in accessible tourism — the Region of Valencia showcases its diversity beyond the traditional “sun and beach” model through seven new accessible routes. These new seven accessible itineraries feature cultural, nature, and gastronomy experiences across the region. According to the TUR4all Travel 2025 Trends Report, 50% of travelers with accessibility needs prefer cultural and heritage experiences, a segment in which the Region of Valencia excels, offering adapted museums, monuments, and historic centers. Each route includes verified information on accessible facilities and services for travelers with mobility, sensory, or cognitive needs, ensuring a truly inclusive experience. The announcement comes as the Region of Valencia celebrates a record-breaking tourism year, welcoming nearly 30 million visitors in 2024, with a 15.5% rise in international arrivals and a 21.2% increase in international spending. Tourism now contributes over 16% of the region’s GDP, supporting more than 280,000 jobs[1]. Globally, accessible travel represents a fast-growing market: 1.3 billion people — around 15% of the world’s population — live with some form of disability, and in Europe, over 100 million travelers have accessibility needs. This group tends to travel more frequently, demonstrates strong loyalty, and often spends above average. Yet, as destinations become more inclusive by design, the additional cost for accessible travel decreases, creating both economic and social value. “With accessibility now at the core of its tourism strategy, the Region of Valencia is setting a new benchmark for European destinations — demonstrating that inclusivity drives both competitiveness and sustainability,”said Miguel Carrasco, COO at TUR4all Travel. “The Region of Valencia has understood that accessibility is not just about removing barriers — it’s about opening opportunities. By integrating accessibility into the heart of its tourism development, the destination proves that inclusion and competitiveness go hand in hand. Accessibility enhances not only the travel experience for people with disabilities, but also for seniors, families, and travelers with temporary limitations. It’s the foundation of a more sustainable and future-proof tourism model.”  

Cruise

Small Ships, Big Stories: Windstar Unveils 2027 Europe Cruises with 12 New Itineraries and Legendary Events

If you want the most authentic, uncrowded way to explore Europe in summer 2027, look to Windstar Cruises! The acclaimed small-ship line has opened bookings for 12 brand new itineraries across the Mediterranean and Northern Europe, plus specialty event voyages offering unparalleled access to exclusive European moments—like front-row seats at the Monaco Grand Prix, unique canal transits, and island explorations only Windstar’s intimate yachts can deliver. More Ways to See Europe: Windstar’s Five-Yacht Fleet With five unique yachts—including the legendary sailing ship Wind Surf and the newly delivered Star Explorer—Windstar’s 2027 Europe season showcases both classic destinations and hidden gems unreachable by larger cruise ships. Four yachts will sail seasonally from March to November, while the Star Explorer makes its debut as Windstar’s first year-round yacht in Europe. Exclusive Experiences: Legendary Events and Iconic European Moments Monaco Grand Prix: Two itineraries with race tickets and exclusive access on Star Legend and Wind Spirit. Total Solar Eclipse: A round-trip Athens sailing aboard Wind Surf, timed for the August 2027 eclipse near Malta, with stops in ancient ports. Northern Europe Mystery Cruise: For the adventurous, Star Pride’s 7-night sailing from London to Amsterdam features surprise ports revealed just 36 hours before docking—perfectly timed for tulip season. Cruises Without the Crowds: Off-the-Beaten-Path Mediterranean and Adriatic Windstar’s new Mediterranean itineraries let guests discover quieter islands, local harbours and cultural gems. From Greece’s legendary Corinth Canal (a rare transit for small yachts) to late-evening calls in Santorini, Mykonos, and Ephesus, every journey promises deeper immersion. Wind Spirit and Wind Surf return with fan-favourite sailings and new combinations—linking Venetian Majesty, Spectacular Croatia, and more into longer “Star Collector” itineraries for true explorers. Northern Europe’s Secrets: Fjords, Tulips, and Maritime Heritage Star Pride and Star Explorer offer extended journeys from Amsterdam, London, and Lisbon, including scenic voyages through the Norwegian fjords, Iceland’s volcanic coast, and picturesque canal towns such as Oudeschild and Antwerp. Shorter “Quick Getaways” three- to five-day sailings pair perfectly with land stays or connect via convenient rail links. 2027 Windstar Europe Cruise Highlights Off the Beaten Path Adriatic (Dubrovnik to Venice): Explore medieval cities and island coves. Venetian Majesty & Spectacular Croatia (Venice to Dubrovnik): Discover hidden treasures of Slovenia, Italy, and Croatia. Legends of the Northern Adriatic (Roundtrip Venice): Seasonal celebration in lesser-known ports. La Dolce Vita Italy & France (Roundtrip Rome): A quick Mediterranean escape to Bonifacio and Sardinia. Croatia Calling (Venice to Dubrovnik): The best of the Croatian coastline in four days. Grand Prix & Riviera Charm (Barcelona to Rome): Race excitement meets iconic ports. Sicilian Splendours (Roundtrip Rome): Dive into Sicily’s volcanic islands and flavours. Seaside Charms & Dutch Waterways (London to Amsterdam): Picturesque maritime capitals. Timeless Maritime Powerhouses (Amsterdam to London): Five-day city-to-city luxury. Northern Europe Mystery Cruise (London to Amsterdam): Surprise itinerary timed for tulips. How to Book Your Windstar Cruise Ready for a luxury small-ship adventure? Plan your journey online with Windstar Cruises, or contact a travel advisor.

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