Search Results forVietnam
Vietnam’s luxury travel sector hits $3.2B as market expands beyond major cities
Described in 2024 as a nation that has amazing natural beauty combined with world-class levels of hospitality, Vietnam has risen significantly as one of Southeast Asia’s leading tourist destinations. While it has become a perennial favourite for those seeking adventure and cultural experiences, the jewel of Indochina has emerged of late as a possible hub for luxury tourism within the region. Per an October 2025 report from Ken Research, the Vietnamese luxury tourism market is worth around US$3.2 billion thanks to five years of steady industrial growth which appears to have been little affected by the pandemic. On a domestic level, such growth has been driven by significantly higher amounts of disposable income among the country’s upper and middle classes. At the same time, the demand for personalised travel experiences fuelled by social media influencers has also driven up the numbers of those coming to the country for luxe accommodations and destinations. But why exactly is luxury tourism booming in Vietnam and how can the country make the most out of the trend? What Vietnam has going for it Hailed for being one of the hidden gems of Southeast Asia, Vietnam has long taken pride in its majestic natural landscapes, the richness of its multi-ethnic culture, as well as its exceptional gastronomy. Post-COVID, Vietnam was also considered the regional tourism sector’s comeback kid, regaining 98 percent of its 2019 arrival numbers in the first quarter of 2025, considerably faster than any of its neighbours. The fact that the country is perceived as safer than other nations within Indochina has also boosted its appeal among wealthy Chinese travellers who come to shop, dine, and enjoy immersive cultural experiences. As a result, Vietnam has welcomed a number of leading luxury hospitality brands into its borders in recent years; the likes of Capella, the Ritz-Carlton, JW Marriott, and Regent setting up shop in emergent locations like Phu Quoc and Con Dao, taking travellers away from the crowded bustle of Hanoi and Ho Chi Minh City. Greater connectivity, especially with airlines adding more direct inroads to the country, and the impending opening of the new Long Thanh International Airport within this year have also helped; as have relaxed visa policies for several nations. Better transportation infrastructure, especially when it comes to high-speed rail travel and luxury rail travel, also worked in Vietnam’s favour; as have its efforts in promoting sustainable travel and tourism. Making the most of the trend In which case, how can an emergent powerhouse like Vietnam take and maintain the lead when it comes to luxury tourism? One key point of consideration is that its tourism authorities need to shift from conventional to personalised luxury, essentially offering truly unique experiences tailored to individual preferences, especially when it comes to gastronomic and cultural tourism which are considered a priority by up to 65 percent of foreign high-value travellers. Shifting from sustainable to regenerative tourism also matters, as it gives local communities a considerable slice of the economic pie whilst safeguarding their heritage, environment, and livelihood for generations to come. Most importantly, Vietnam needs to step up its game with regard to tourism-specific human resources through the following measures: Inclusivity training to get a better understanding of the diverse cultural backgrounds of those travelling to Vietnam; Service quality training to bring staff skills to global standards; Language training to take down barriers to understanding and optimal service delivery; and Expansion of employee skill-sets to reflect expanded roles in the fields of luxury tourism and hospitality.
Vietnamese airline adds 5 China routes, leases 10 C909 aircraft
When many airlines are still cutting routes due to persistently high fuel costs, Vietnamese carriers are continuing to expand capacity into China’s second- and third-tier cities. On April 15, VietJet Air announced the launch of five new direct routes between China and Vietnam: * Hanoi – Hangzhou * Hanoi – Enshi * Hanoi – Huangshan * Huangshan – Ho Chi Minh City * Ho Chi Minh City – Guilin Among them, the Hanoi–Enshi and Ho Chi Minh City–Guilin routes began operations in early April, with 1–2 weekly flights. The Hangzhou and Huangshan routes are expected to launch soon. From a network perspective, this expansion is clearly targeting China’s lower-tier cities. Enshi, Huangshan, and Guilin are all popular tourism destinations, while Hangzhou serves as a key gateway in the Yangtze River Delta. Direct links to Hanoi and Ho Chi Minh City help fill gaps in connectivity between Vietnam and regions such as the Wuling Mountains and southern Anhui. This suggests that VietJet is extending its China network beyond major gateway cities toward higher-growth tourism destinations and regional markets. Looking more broadly, VietJet’s China strategy is also tied to deeper industrial collaboration. On April 19, 2025, two C909 aircraft wet-leased from Chengdu Airlines to VietJet were deployed on routes serving Hanoi, Con Dao, and Ho Chi Minh City, marking the commercial debut of Chinese-made aircraft in Vietnam. More recently, VietJet also signed a finance lease agreement with SPDB Financial Leasing to introduce 10 C909 aircraft. The deal was reached during a visit to China by Vietnam’s new leadership and forms part of a broader package of bilateral agreements.
Chelsea legend Hasselbaink joins Vietnam fan event
Chelsea Football Club's international fan engagement programme, The Famous CFC, made its Vietnam debut at Ascott Tay Ho Hanoi, featuring Chelsea legend Jimmy Floyd Hasselbaink. Held on 17 and 18 April 2026, the event brought together more than 300 fans and Ascott Star Rewards members for a series of immersive experiences, including a fireside chat and the newly introduced Night with the Blues event. The event marked Hasselbaink's first official club visit to Vietnam, a significant milestone for the local Blues community. The programme concluded with a gathering at the Ho Tay Ballroom, where Hasselbaink headlined an evening filled with fan games, chants, and a dinner prepared by the hotel's culinary team. "Spending the weekend with so many Chelsea fans in Hanoi was an amazing experience," Hasselbaink said, highlighting the passion for the club. John Rogers, Head of Partnerships at Chelsea Football Club, praised the event, stating, "Hanoi showed exactly what The Famous CFC presented by Ascott is all about." The event also marked the official debut of Ascott Tay Ho Hanoi's international convention centre, featuring the largest pillarless ballroom in Hanoi. The programme included a coaching session for young beneficiaries of the Centre for Supporting Community Development Initiatives, reflecting The Famous CFC's focus on community engagement. Tan Bee Leng, Chief Commercial Officer of Ascott, emphasised the unique experiences offered, noting Vietnam's importance as a market for new openings. For more information on upcoming editions of The Famous CFC, visit Ascott's website This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
Akasa Air expands into Vietnam with Hanoi flights
Akasa Air, India's rapidly growing airline, has announced the addition of Hanoi, Vietnam's capital, as its seventh international destination. From 4 September 2026, the airline will operate four weekly direct flights connecting Mumbai and Hanoi, marking a significant expansion into Southeast Asia. This move aims to enhance connectivity across one of the region's most dynamic travel and trade corridors. Hanoi, known for its rich heritage, unique architecture, and renowned culinary traditions, has become a popular destination for Indian travellers. The new direct flights are expected to boost travel momentum and foster economic and cultural exchanges between India and Vietnam. Anand Srinivasan, Co-Founder and Chief Commercial Officer of Akasa Air, stated, “The launch of direct flights to Hanoi strengthens our presence in South Asia and marks another step in our effort to build a network that connects India with dynamic global destinations.” Akasa Air, known for its customer-friendly services and tech-driven approach, continues to expand its offerings. The airline's fleet, equipped with USB ports and ample legroom, provides a comfortable travel experience. Additionally, its onboard meal service, Café Akasa, offers a variety of healthy and gourmet options, including industry-first offerings like Kombucha. With this new route, Akasa Air aims to provide Indian travellers with seamless access to one of Southeast Asia's most compelling capitals, further solidifying its position as a preferred carrier in the region. The airline currently operates 37 Boeing 737 MAX aircraft and has plans for sustained growth with a firm order of 226 more This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
Indian tourism to Vietnam surges 70% amid expanded flight paths and visa reform
Aerial landscape in Phong Nam valley, Cao bang province, Vietnam with river, nature, rice fields, beautiful destination in Northern Vietnam. Vietnam has officially transitioned from a “hidden gem” to a strategic priority for the Indian travel trade. Once a secondary Southeast Asian option, the country is now challenging traditional hubs like Thailand and Malaysia—driven by record tourism growth, strategic destination promotion, and rapid expansion of connectivity. Rapid Tourism Growth: Vietnam’s 2025–26 Performance Vietnam’s tourism sector delivered a blockbuster performance in 2025, surpassing 21 million international arrivals and eclipsing pre‑pandemic peaks—a growth rate among the strongest in Southeast Asia. This sets the stage for an ambitious 25 million visitor target in 2026 as demand continues to diversify and strengthen. 2026 is already showing sustained momentum. According to the latest travel statistics, Vietnam recorded its third consecutive month with over 2 million international visitors, with arrivals through the first two months up nearly 18% year‑on‑year—highlighting continued recovery and expansion. Indian Outbound: A High‑Growth Source Market India Outbound is growing and it has emerged as one of the fastest‑growing long‑haul source markets for Vietnam. Official tourism data shows a **strong triple‑digit rise in Indian visitors” — and continued expansion in 2026. In the first two months of 2026 alone, Vietnam welcomed roughly 158,000 Indian tourists, marking more than 70% growth year‑on‑year. In addition to official figures, travel trade analysis noted that Indian arrivals have risen three‑fold over the past three years, underscoring India’s transformation from an emerging to a strategic source market. At major travel shows such as OTM Mumbai 2026, destination partners actively pitched Vietnam’s leisure, MICE, wedding and beach tourism products to Indian travel companies—highlighting sector priorities and tapping into India’s diverse traveler segments. Expanded Connectivity and New Infrastructure Vietnam’s appeal is underpinned by investment in aviation connectivity and major airport infrastructure—notably the Long Thanh International Airport, which completed its technical opening in late 2025 and will begin full commercial operations in mid‑2026, positioning Vietnam as a regional hub with massive capacity growth. Direct flight options from Indian metros and Tier‑2 cities continue to expand through both full service and low‑cost carriers, making Vietnam more accessible than ever and shortening travel‑time friction for outbound operators. Simplified and Competitive Entry Policies Vietnam’s liberalised visa regime—including extended multi‑entry e‑visas—has lowered barriers for Indian outbound demand, helping convert interest into bookings. In addition, industry discussions have surfaced around potential longer‑term visas to attract affluent travelers, digital nomads, and repeat visitors. Aerial view of traditional circular boats tour in hoi an's lush green waterways Value‑Plus Proposition for Indian Tourists Vietnam remains cost‑competitive relative to many traditional Southeast Asian leisure alternatives. Ground costs and operational rates typically sit below regional peers, allowing Indian wholesalers to offer premium experiences at accessible price points—from luxury beach resorts in Phu Quoc to cultural city stays and active itineraries. This “value‑plus” model strengthens margin flexibility for B2B sellers while boosting appeal across family, millennial and high‑yield adventure segments. Chinese & Asian Market Diversification Vietnam’s diversification strategy—supported by targeted promotions, visa facilitation, and multi‑market campaigns—has expanded the country’s tourism base beyond nearby Asian neighbors. Alongside traditional Asian markets like Korea and China, India is among the markets showing fastest percentage growth, making it a priority for product placement and tailored routing. Market Insight: Product Diversity and Revenue Growth Vietnam’s product landscape now spans segments that are highly attractive to Indian travellers: MICE and corporate travel, supported by new convention and event spaces. Destination weddings and celebrations, increasingly serviced by Indian‑friendly catering and planners. Bleisure travel combining business trips with leisure stays, as exemplified by technology and conference tourism (e.g., global tech events scheduled through 2026). For the modern Indian traveller, novelty and authenticity are strong travel motivators. Vietnam’s relative freshness—compared with mature destinations like Singapore and Dubai—provides travel agents with compelling storytelling opportunities, particularly for repeat outbound segments seeking new cultural and scenic experiences. The trajectory of the India‑Vietnam travel corridor remains highly bullish. With robust tourism growth fundamentals and strategic high‑growth drivers, Vietnam stands out as one of the decade’s fastest‑expanding international leisure and business destinations from India.
Vietnam Helicopter Corporation orders Airbus H225 helicopters
The Vietnam Helicopter Corporation (VNH) has announced an order for three Airbus H225 helicopters to bolster its offshore energy operations and replace ageing aircraft. This strategic move involves VNH's subsidiaries, Southern Vietnam Helicopter Company and Northern Vietnam Helicopter Company, and aims to modernise and expand their fleet capabilities. The order strengthens a partnership with Airbus Helicopters that has lasted over 40 years. Kieu Dang Hung, CEO of VNH, stated, "The H225 has proven itself time and again across our offshore missions, delivering the reliability, performance, and safety we expect." He emphasised that the H225 will form the backbone of VNH's future fleet, enhancing capacity and mission flexibility. Matthieu Louvot, CEO of Airbus Helicopters, expressed pride in supporting VNH's fleet revitalisation, noting the H225's exceptional reliability in demanding environments. "Our enduring partnership with VNH is built on trust and shared commitment to mission success," Louvot added. The H225 helicopters will join VNH's existing Airbus fleet, which includes Super Puma and H155 models, and will be used for offshore energy transport, utility missions, search and rescue, and broader transport operations. Known for its high performance, the H225 features advanced avionics and autopilot systems that enhance safety and reduce pilot workload. Globally, over 360 H225s and H225Ms are in service, accumulating more than one million flight hours. The aircraft is utilised by military customers in countries such as Brazil, France, and Singapore. This order signifies VNH's commitment to maintaining a modern and efficient fleet for its diverse operational needs This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
Fairmont Hanoi opens as Vietnam’s luxury epicentre
Fairmont Hanoi has officially opened its doors, marking a significant milestone as the first Fairmont Hotels & Resorts property in Vietnam. The grand opening was attended by Vietnamese government officials, international representatives from Fairmont Hotels & Resorts, and executives from GELEX Group. The hotel aims to establish itself as a social epicentre in Hanoi, offering a blend of contemporary design and authentic local artistry. Omer Acar, CEO of Fairmont Hotels & Resorts, expressed excitement about the opening, stating, "Fairmont hotels are the social epicentres of their destinations, places where guests and locals converge and celebrate." The hotel is designed to contribute to Hanoi's emergence as a leading luxury destination in Asia, offering world-class culinary and beverage options alongside a tranquil spa. Fairmont Hanoi features 241 elegantly appointed guest rooms, including 38 Fairmont Gold rooms and 12 spacious suites, providing serene views of Hanoi’s historic Old Quarter or the city skyline. The hotel also boasts eight distinctive restaurants and bars, including offerings from renowned chefs like Luke Nguyen and Michelin-starred Nicolas Isnard. The Cirua Spa, Fitness & Wellness Club offers a sanctuary for rejuvenation, whilst the hotel's event facilities include Hanoi's largest ballroom, spanning 12,000 square feet. Jean-François Brun, General Manager of Fairmont Hanoi, noted, "This property is the first Fairmont in Vietnam, a sanctuary where the city’s thousand-year legacy is woven into a tapestry of modern elegance." With its opening, Fairmont Hanoi aims to redefine luxury in the city, providing a unique blend of heritage and modernity for its guests This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
IHG unveils voco Scenia Bay Nha Trang in Vietnam
IHG Hotels & Resorts has announced the opening of voco Scenia Bay Nha Trang, its third property under the voco brand in Vietnam, set to welcome guests from March 2026. Located in Nha Trang's newly developed northern coastal precinct, the 31-storey hotel offers 250 rooms, each with ocean views, providing a blend of tranquillity and easy access to the city's vibrant attractions. The hotel, part of IHG's premium collection, aims to deliver a unique and inviting atmosphere infused with local influences. Justin Malcolm, General Manager of voco Scenia Bay Nha Trang, highlighted the hotel's commitment to sustainability and its distinctive character, stating, "Our bayfront location offers guests the best of both worlds—the tranquillity of the coast and easy access to Nha Trang's vibrant attractions." Guests are greeted with a signature voco welcome treat, featuring locally sourced sundried mango from Cam Lam, Khanh Hoa Province. The hotel boasts five diverse dining outlets, including Infini Bleu, a pool bar with infinity sea views, and La Bonita, a Mediterranean restaurant offering Italian and Spanish flavours. Voco Scenia Bay Nha Trang also features dedicated event spaces with ocean backdrops, a 24/7 fitness centre, and a wellness centre. The hotel adheres to voco's sustainability mantra, using recycled materials for pillows and duvets and offering premium organic bath amenities. To celebrate its opening, the hotel offers a special promotion with discounts and additional benefits for IHG One Rewards members. This new addition is expected to enhance Nha Trang's appeal as a dynamic coastal destination This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
Vietnam Airlines and Aeroprime boost India-Vietnam ties
Vietnam Airlines, in collaboration with Aeroprime Group, hosted the Vietnam Airlines India Sales Kick Off 2026 on 27 March in New Delhi. This landmark event aimed to enhance the air bridge between India and Vietnam by bringing together key trade partners, travel associations, airline representatives, and media. The gathering served as a platform to promote Vietnam as a destination and to deepen collaboration with the Indian travel trade community. Distinguished guests, including Trần Thanh Tùng, Deputy Chief of Mission at the Embassy of Vietnam, and Bui Trung Thuong, Trade Counsellor, highlighted the diplomatic importance of the event. The day featured networking sessions, leadership addresses, and presentations from Vietnam Airlines and partners such as EnViet DMC and Avisari Holidays. A key moment was the signing of Memoranda of Understanding with La Travenues (Ixigo) and BelAir, strengthening their partnerships with Vietnam Airlines. Nguyen Trung Hieu, Country Manager India at Vietnam Airlines, expressed confidence in the growing relationship, stating, “India is one of our most important and fastest-growing markets.” Abhishek Goyal, CEO of Aeroprime Group, emphasised the event's impact, saying, “Bringing together the trade community and our airline partners creates alignment and energy that translates directly into business.” Vietnam Airlines, a member of SkyTeam Alliance, operates over 130 routes and is recognised for its modern fleet and commitment to innovation. Aeroprime Group, based in India, provides aviation services across 20 cities in five countries, supporting airlines in new markets This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
Marriott and Sun Group sign 10 new hotels in Vietnam
Marriott International has signed a significant agreement with Sun Group to develop 10 new hotels and resorts in Vietnam, marking the debut of W Hotels and Moxy Hotels in the country. The properties, totalling approximately 4,500 keys, will be located in Phu Quoc and Vung Tau, with openings scheduled between 2027 and 2030. This collaboration aims to enhance Vietnam's status as a leading destination for tourism and hospitality. The agreement was formalised at a signing ceremony attended by key figures from both companies, including Anthony Capuano, CEO of Marriott International, and Dang Minh Truong, Chairman of Sun Group. Rajeev Menon, President for Asia Pacific Excluding China at Marriott, expressed enthusiasm about the venture, stating, "Vietnam is one of the world's most dynamic markets for travel and tourism." The new developments in Phu Quoc will feature five hotels under distinct brands, including W Hotels and Marriott Hotels, within an 88.4-hectare mixed-use development. Meanwhile, Vung Tau will see the introduction of three properties under Marriott Hotels, Moxy Hotels, and Four Points by Sheraton. These projects are expected to bolster Phu Quoc's ability to host world-class events, with the island set to host APEC 2027. The addition of these hotels will complement Marriott's existing portfolio of 32 properties in Vietnam, further solidifying the country's position on the global tourism map This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
LVP TRAVEL VIETNAM
B6B NAM TRUNG YEN, NGUYEN CHANH ST, TRUNG HOA WARD , CAU GIAY DIST, HANOI
LVP TRAVEL VIETNAM
B6B NAM TRUNG YEN, NGUYEN CHANH ST, TRUNG HOA WARD , CAU GIAY DIST, HANOI
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