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Korean Air upgrades airport lounges
Korean Air announced two new initiatives under its current service enhancement strategy, involving improvements to airport lounges and new cabins for aircraft. The South Korean flag-carrier will be implementing upgrades at its airport lounges and introducing Premium Economy cabins. This initiative follows the unveiling of its new corporate identity ahead of the Asiana integration. Based on current plans, the airline will expand and renovate its existing lounges at Incheon International Airport Terminal 2. New Prestige Class Garden Lounges will be built in both the east and west wings at Incheon; both areas were added during the airport’s Phase 4 expansion. These enhancements will accommodate increased passenger traffic following the airport expansion and the relocation of Asiana Airlines into Terminal 2. Bigger and better The existing Prestige Class Lounge in the east wing will double in size, while the Miler Club Lounge will also be expanded. These four lounges will open in phases from August 2025, providing a more spacious environment for an elevated customer experience. The First-Class Lounge and Prestige Class Lounge in the west wing will undergo renovations and reopen in April 2026. Once all upgrades are complete, Korean Air will operate a total of six lounges at Incheon, expanding the overall lounge space by 2.5 times and doubling seating capacity. The airline will also renovate its lounges at major international hub airports. The lounges at Los Angeles (LAX) and New York John F. Kennedy International Airport (JFK) will undergo complete redesigns, incorporating city-themed atmospheres. Beyond mere construction and refurbishment, Korean Air is also enhancing the airport lounge experience by introducing a new feature in its mobile app. This update will provide passengers with real-time information on lounge location, amenities, reservations, and crowd levels, making it easier to plan and enjoy their time before a flight. Pre-flight indulgence Also, the First-Class Lounge will be transformed into a premium space that exceeds airport lounge conventions. The airline plans to create an elegant, refined environment offering sophisticated comfort associated with luxury hotel lounges. Food and beverage services will be significantly enhanced with live kitchens offering fresh, diverse cuisine. Bartenders and baristas will prepare cocktails, wines, and beverages on-site. Dedicated bakeries and patisseries will serve croissants, pizzas, and desserts, while a signature noodle bar will offer freshly prepared dishes. Premium Economy makes its debut Korean Air will also introduce Premium Economy seating in response to growing market demand. The airline will retrofit 11 Boeing 777-300ER aircraft, removing First Class cabins to install Premium Economy cabins. The first retrofitted aircraft will enter service in the second half of 2025 with a three-class configuration: Prestige (Business), Premium Economy and Economy. Fleet modifications will continue through 2026 to expand Premium Economy availability across more routes.
Yas Island unveils new Airport Lounge at Zayed International Airport
Yas Island Abu Dhabi, the region’s premier leisure and entertainment destination, recently launched Yas Island Lounge - a sophisticated space situated at the arrival’s hall of the state-of-the-art Zayed International Airport. Officially inaugurated with a ribbon-cutting ceremony attended by Liam Findlay, CEO of Miral Destinations and Elena Sorlini, Managing Director and CEO of Abu Dhabi Airports, the lounge aims to provide travellers with a warm and informative welcome to the world-class attractions and experiences Yas Island offers. This latest addition to Zayed International Airport’s impressive array of facilities further enhances the guest experience providing a seamless transition from arrival to their preferred choice of stay in Abu Dhabi. Upon arrival, guests will be greeted by a dedicated Yas Concierge team, ready to assist with all their holiday needs. The lounge offers a relaxing environment where travellers can unwind after their journey, discover Yas Island’s attractions, book experiences while enjoying complimentary refreshments. Additionally, guests will have access to a selection of retail merchandise and the latest Yas Island Magazine, which features exclusive news, offers and upcoming events, serving as a perfect guide to discovering a world of entertainment options on the 25 sq. km island. Yas Island Airport Lounge will also feature the Yas Explorer Passport, designed to enhance every visitor’s Yas’ experience by encouraging exploration and engagement. Upon picking up their Yas Explorer Passport, visitors can register online via a QR code, allowing them to participate in exciting draws. As they explore various locations on Yas Island, guests collect stamps and earn points, which can later be redeemed for exclusive rewards for adults, kids and even the littlest of adventurers. Liam Findlay, CEO of Miral Destinations, said: “We are thrilled to introduce the Yas Island Airport Lounge to all travellers arriving to Abu Dhabi. The lounge exemplifies our commitment to providing exceptional experiences from the moment guests arrive and serves as a welcoming gateway to the wonders of Yas Island. We look forward to greeting travellers with the warmth and excitement that Yas Island is known for.” Elena Sorlini, Managing Director and CEO of Abu Dhabi Airports commented: “We are thrilled to partner with Miral in bringing this exceptional new lounge to Zayed International Airport, where the Abu Dhabi experience truly begins. This luxurious space, designed to offer a seamless transition into the world-class destination that is Yas Island. We believe in showcasing Abu Dhabi's unique vibrance and warm hospitality from the moment of arrival, and this elegant space serves as a testament to that commitment.” The Yas Island Airport Lounge is accessible to all guests free of charge and offers a dedicated waiting zone for the Yas Express bus, ensuring seamless connectivity to Yas Island.
Star Alliance Los Angeles Lounge named North America’s Leading Airport Lounge at the World Travel Awards 2024
Star Alliance’s Los Angeles airport lounge has been honoured with the title of North America's Leading Airport Lounge for the fifth year running at this year's prestigious World Travel Awards. The award was announced at the Caribbean & The Americas Gala Ceremony held on the scenic island of Saint Vincent on July 1, 2024. Star Alliance CEO Theo Panagiotoulias commented on the victory, saying: "Our aim at Star Alliance is to make air travel more effortless and stress-free. Lounges are essential for improving the airport experience, and our Star Alliance LAX lounge has been a standout since its inception. We are excited that it has been recognised as one of the top in the industry consistently." Panagiotoulias acknowledged the team and continued: "I want to express my heartfelt appreciation to the hardworking team that ensures our LAX lounge operates flawlessly around the clock. Additionally, I thank our Star Alliance member airlines for their ongoing partnership, which has contributed to the lounge's success over the years." The Star Alliance lounge at Los Angeles International Airport is renowned as one of the finest airport lounges globally, consistently earning prestigious industry accolades. Featuring an outdoor terrace with firepits, a water wall, and panoramic views of the Hollywood Hills, the sprawling 18,000-square-foot lounge captures the essence of Californian charm through the day and transforms into a lively space as night descends. For those seeking a calm pre-flight experience or a space to work and dine, the lounge provides ample opportunities to unwind and enjoy. The World Travel Awards celebrate and recognise excellence across key sectors of the travel, tourism and hospitality industries. Established in 1993, it is one of the most prestigious award programmes in travel and tourism.
Collinson’s Priority Pass expands partnership with China Eastern Airlines, adding 24 airport lounges
Collinson, a global leader in the provision of airport experiences, loyalty and customer engagement solutions, and owner and operator of Priority Pass, announces an expansion of its partnership with China Eastern Airlines; through which 24 airport lounges in mainland China will be added to Priority Pass’ network. These new additions complement the current China Eastern Airlines operated lounge at Qingdao Jiaodong International Airport, which was made available to the Priority Pass network last year. This country-wide collaboration with China Eastern Airlines’ headquarters underscores Collinson’s commitment to enhancing global travel experiences. Of the 24 newly-added airport lounges to the Priority Pass network, 20 are live as of today. The expanded partnership comes at a time when the travel market in mainland China continues to recover at pace. China’s domestic travel is expected to return to pre-pandemic levels this year, as evidenced by the recent May Day holiday, where 295 million domestic trips were made – an uptick of 28.2% versus the same period in 2019. Inbound travel volumes are expected to recover to 50% of 2019 levels in 2025, while Chinese outbound travel volumes are expected to return to pre-pandemic levels next year. With travel continuing to return, travellers in mainland China are placing a heightened focus on experiences that add value to their journey. A recent Collinson consumer insights report revealed that airport lounge access is the number one most desirable travel benefit at the airport – 65% of travellers in mainland China feel valued as a customer when they are given access to an airport lounge. China Eastern Airlines’ portfolio of airport lounges offers a variety of unique experiences that reflects the local culture and tradition of the city that the airport lounge is present in. Visitors can immerse themselves in cultural experiences such as local folk culture exhibits, traditional festival treats and tea art performances. They can also experience a taste of popular local delights such as the highly acclaimed "MU Noodles” as well as traditional Yunnan and Sichuan cuisine. For travellers visiting the China Eastern Airlines No 101 lounge at Shanghai Pudong International Airport, they can also enjoy a picturesque view of the sunset at the outdoor platform facing the tarmac. “This is an exciting time for the travel industry in mainland China, particularly with the travel market recovering at pace and with the increased demand for travel experiences – such as access to airport lounges,” said Todd Handcock, Global Chief Commercial Officer and Asia Pacific President, Collinson International. “We’ve made significant strides in enhancing the travel experience via our partnership with China Eastern Airlines and we are delighted to continue elevating every journey into something special.” This news follows Collinson’s recent announcement of their strategic joint venture with Joyful Journey Group, a leading air and rail digital travel experiences partner, to form ‘Joyful Journey Priority Pass’ in mainland China. The strategic alliance brings multiple value-added benefits
Collinson increases airport lounges and travel experiences in Asia Pacific
Collinson, a global leader in the provision of airport experiences, loyalty and customer engagement solutions, and owner and operator of Priority Pass, sees the strong return and growth of travel in Asia Pacific across most markets, and continues expanding its network of airport lounges and travel experiences to cater to the increasing number of travellers. In the first seven months of 2023 (from January to July), Collinson saw a resounding 44% increase in airport lounge visits across Asia Pacific, with the strongest performing markets being located within South and South-East Asia. Additionally, a 32% increase can be seen when pre-pandemic July 2019 lounge visit figures are contrasted with July 2023. Todd Handcock, Global Chief Commercial Officer and Asia Pacific President at Collinson, said, “As we celebrate the almost full resumption of travel in the Asia Pacific region, where air passenger traffic is reported to sit at over 90% of pre-pandemic levels, we remain focused on elevating our members’ travel journeys by growing and enhancing our airport lounges and travel experiences. In the first half of this year alone, we worked closely and collaboratively with industry partners across the region to increase the number of airport lounges and travel experiences in Asia Pacific network by close to 20%.” Priority Pass Members can now access an additional 88 new airport lounges and travel experiences in Asia Pacific. The recently renewed partnership with Plaza Premium saw 27 lounges added across key Asia Pacific travel destinations including Cambodia, Hong Kong SAR, Malaysia, Singapore, Taiwan and the Philippines. Collinson also expanded its network of airport lounges in Indonesia, Vietnam and Malaysia through direct agreements with Blue Sky Group, Noi Bai Aviation Joint Stock Company (SÔNG HỒNG) and SSP Malaysia. Additionally, it has also brought on board seven premium airport lounges in Mainland China through a direct partnership with Guangzhou Baiyun International Airport Business Travel Service Co Ltd. “As we meet the growing volumes and evolving expectations of travellers, we are remaining focused on expanding our inventory to bring seamless, enjoyable, and stress-free travel experiences to our members. This is further supported by findings from our recent Asia Pacific customer engagement and loyalty research report, where 76% of consumers view the experience provided by a brand to be as important as its products or services,” Handcock added. The report, which surveyed over 4,750 frequent travellers across 10 markets in Asia Pacific, revealed that travellers in Asia Pacific, particularly Millennials and Gen Z travellers, are seeking unique and immersive experiences. Airport lounge access topped respondents’ list of travel benefits, with other highly-rated experiences including dining discounts, and lifestyle and wellness benefits – all of which are available through a Priority Pass membership. New experiences that have been added to the Asia Pacific inventory this year include access to co-working spaces – Connect and Miracle Co-working space – in Singapore Changi Airport and Bangkok’s Don Mueang International Airport. Members can also enjoy a wide array of dining choices with 16 new dining establishments brought on board in Australia, Singapore, Hong Kong, Mainland China and Japan. In Japan, travellers can also unwind and relax at Japan’s in-airport Japanese-style public bath at Kutsurogi Dokoro at Chubu Centrair International Airport or choose to take a rest at a nine-hour capsule hotel at Narita Airport. Today, Priority Pass Members have access to more than 550 airport lounges and travel experiences in Asia Pacific, and over 1,400 globally across the world’s major travel zones. Members can access an ever-growing range of premium experiences – from spas to sleeping pods to dining – that help elevate every journey into something special.
Collinson partners with Singapore Airlines to offer passengers Airport Lounge Access
Collinson, a global leader in the provision of airport experiences, loyalty and customer engagement solutions, has partnered with Singapore Airlines (SIA) to offer Lounge Pass to SIA’s customers. This partnership, effective immediately, allows SIA passengers to pre-book airport lounge access for both the outbound and inbound legs of their journeys. All travellers flying with Singapore Airlines and their codeshare airline partners, regardless of cabin class, programme status, or route can purchase a Lounge Pass. Today, Lounge Pass offers pre-bookable airport lounge access at over 600 airport lounges worldwide, located across 100 markets and countries, at over 350 airports – ensuring SIA’s customers’ journeys are enhanced, wherever they choose to travel. With travel now back to full strength, and travellers now seeking premium experiences that add value to their journeys, this collaboration with SIA is timely. Collinson’s recent Global Traveller Sentiment Survey revealed nearly 62% of travellers are willing to cut back on non-essential retail purchases to fund their travels and pay for premium travel experiences that enhance their journey. Specifically, 47% of respondents said they will pay for access to lounges, 43% for an upgraded seat and 39%, a direct flight. "Singapore Airlines has a stellar reputation for providing outstanding service to its passengers. Collinson is proud to partner with this leading airline and to help further enhance their travellers’ experience by providing access to airport lounges,” said Todd Handcock, Global Chief Commercial Officer and President Asia Pacific at Collinson. “We are very much looking forward to welcoming SIA’s customers into our airport lounges and delivering a comfortable airport experience where they can unwind and recharge before their flight."
Airport lounges grow in popularity
In the past, airport lounges were almost all-exclusive domain of business and frequent travellers. But lately, as mass flight delays in the US have showcased, lounges have seen a rising popularity among all types of travellers, regardless of their ticket class. With the growing return to travel, do Europe’s lounges see a similar boom? The airport and airline lounges have become a shelter for many of the travellers in the US last year who were unfortunate to get swept up in the chaos. Long queues at airports and major flight delays left them seeking to make the wait time as comfortable and productive – or entertaining – as possible. When it comes to Europe, Patrik Bayardo, Head of Airport Hospitality at Aviator Airport Alliance (Aviator), a full-range provider of aviation services at 15 airports across the Nordics, notes that such chaotic periods simply highlight the already ongoing shift in the European landscape. “While many lounges have not yet returned to pre-pandemic levels per se, the lounge visitor mix has changed, as have the guest mix and their behaviour. In this sense, it can be said that attendance has increased – particularly for general-use lounges accessible as part of a credit card perk or by an unrestricted entrance free, as well as during leisure travel periods like last July or August. However, the sharp rise of mass affluence in the last year made it possible for more people to buy lounge-eligible tickets, points, or miles, lounge memberships or apply for credit cards with such perks.” Today, a passenger looking for an enjoyable and seamless travel experience with access to services like fast track and amenities like lounges is not restricted to only airlines serving that need, explains Bayardo – choosing the right credit card might be equally important. The general societal and economic changes and trends shape what travellers need as well as look for in a lounge, this way defining lounge popularity over time, explains Bayardo. Lounge access is the primary perk for credit card – and lounge – adaptation and loyalty to these credit card providers. This, and that financial service companies like American Express, have more developed branded lounge networks to meet current demand, accounts for much of the boom seen in the US. The long view – the democratization of the lounge experience – would lead to more visitors and spaces in Europe, as it has in the US. “Similar forces are in play, like the increased adaptation of services from players such as Priority Pass or the roll-out lifestyle-oriented American Express Platinum card services on more markets,” observes Bayardo. “Sales from direct channels like walk-ins, will likely continue as lounges are seen by many as great value-for-money alternatives to an often-overpriced terminal offering. We also see an opportunity to increase the popularity of lounges by offering lounge experiences that cater these changes, and that – all together – better capture the wide range of airport passengers, who are looking beyond the luxury service.” The rising popularity of lounges seen in the US is partly the result of financial service providers trying to strengthen their ties with an expanding market of affluent consumers. They do this through credit cards, where travel and high-touch experiences like lounges are central to their lifestyles. Regardless of the market, the focus for airline loyalty programs will likely shift towards catering to high-paying ticket-class holders with proportional paired experiences and services like lounge access. To meet this competition, and make a post-pandemic profit, airlines might need to up their game on the travel experiences they exclusively control – such as re-configuration of cabins to fit more high-paying seats, for example – and pair it with proportional lounge services. Bayardo notes that if this plays out similarly to the US, the popularity of lounges will reach new levels in Europe as well.
87% Indian travellers want airport lounge access
International demand for air travel has picked up substantially as restrictions across countries ease. Travellers who averaged 6 return trips pre-pandemic (2019), are beginning to return to the skies, with an average of 3 self-predicted return trips planned for 2022, found a new study commissioned by Collinson, a global leader in traveller experiences. The research, which seeks to understand the latest trends and travel habits driving Asia Pacific customers, surveyed almost 5,400 frequent travellers across seven major markets – Australia, China, Hong Kong, India, Japan, Singapore and South Korea. India saw the largest number of respondents to the research out of all the markets included, with 1,063 participants (20%). With summer in the northern hemisphere ushering in what has generally been believed to be the “peak travel season”, one can expect to see a rise in travel around the region as people start planning their much-awaited vacations. Although the majority of these trips are expected to be domestic leisure trips, 55% of respondents have expressed an interest in travelling outside of their home market for at least one trip. Looking at India specifically, the market appears to be ahead of the curve, with Indian airports witnessing a steep ramp-up in international passenger traffic. Travel reached 72% of pre-COVID levels in May this year, and is expected to reach 80-85% of pre-COVID levels by April 2023. Major destinations driving this demand are South East Asia, the Middle East and Europe. This is significant, as it reflects how travellers are not holding back on the scale of their journey and remain eager to make up for the time and experiences lost over the last two years due to the pandemic. Airport lounges are seen as key in curbing travel anxiety – with the Collinson research revealing that 49% of Indian travellers ‘feel safer at the airport’ when they’re able to access a lounge. On average, travellers regard lounge access as the number one most desirable travel benefit at the airport, leading to 87% of Indian travellers expecting airport lounge access as a premium card benefit. 55% of Indian respondents said they felt ‘rewarded’, while a further 52% of Indian respondents said lounge access made them ‘feel valued as a customer’. Todd Handcock, Asia Pacific President for Collinson said, “After two long years of waiting for the pandemic to recede and borders to open up, people across India are eagerly embracing the return of travel. This is an encouraging trend given that apprehensions around travel safety continue to exist. Recognising the value travellers place on lounge, we’re extremely pleased to support Indian travellers’ return to the skies through the launch of Priority PassTM Access India.”
Emirates Reopens 20 More Airport Lounges
Experience a truly relaxing time before your flight at one of Emirates’ lounges, with more scheduled to reopen soon. Emirates has reopened 20 of its dedicated airport lounges across its international network for premium cabin passengers and Skywards members in selected membership tiers. They will have access to more than 120 lounges by February. Emirates, which has resumed service to more than 90% of its pre-pandemic network, flies to more than 120 locations across the world from its Dubai hub. Customers flying in First or Business class will enhance their travel experience by using Emirates’ unique premium lounge service at over 20 airports across Europe, Africa, the United States, and Asia. Emirates lounges at several airports around the world have reopened. Emirates lounges throughout Europe, especially London, Munich, Frankfurt, Dusseldorf, and Milan, Rome, Hamburg, and Paris, have reopened. In the United States, passengers on Emirates flights can use the premium lounges at Los Angeles International Airport, Boston Logan, and New York JFK, with the San Francisco club reopening in February. An additional Emirates Lounge opened earlier to service travellers passing through Cairo. Passengers at Dubai International Airport’s Terminal 3 will have access to five specialised lounges, which are now fully operational. The First-Class and Business-Class lounges in Terminal 3’s Concourse B have reopened. The lounges at Concourse A in the East Wing have also reopened, and the First and Business Class Lounges in the West Wing is due to reopen soon. According to plans, two lounges in Concourse C will be completely operational by early next year. Customers in First and Business Class and Emirates Skywards Platinum and Gold members have access to 96 partner lounges across its network. They can take advantage of their services before flights, with an additional 15 partner lounges to be phased in. Meanwhile, Marhaba, a Dnata subsidiary that manages airport lounges worldwide, has launched ‘meet & greet’ services in Australia. Passengers arriving and departing from Sydney Airport, Melbourne, Adelaide, and Brisbane can use Marhaba’s services. Customers will be greeted by Marhaba agents and escorted through airport formalities till they reach the arrival area or departure gate. Where possible, agents will supply hand luggage trolleys or arrange porter service for an additional fee.
Emirates reopens over 20 dedicated airport lounges
Emirates, which has resumed operations to over 90 percent of its pre-pandemic network, currently flies to more than 120 destinations worldwide via its hub in Dubai. Customers travelling in First Class and Business Class will be able to complement their travel experience with Emirates' signature premium lounge service at over 20 airports in its network, comprising popular destinations across Europe, Africa, US and Asia. By late December, Emirates lounges at a host of airports in the UK will have re-opened their doors for customers to immerse themselves in the pre-flight premium experience, including London Heathrow, Birmingham, and Manchester while the lounges in London Gatwick and Glasgow will welcome customers in January 2022. In Europe, Emirates lounges in Germany, namely Munich, Frankfurt and Dusseldorf, in addition to lounges in Milan and Rome, have already re-opened for passengers to enjoy their premium facilities, while the lounges in Hamburg and Paris are scheduled to open later this month. In the US, travellers on Emirates flights can access the premium lounge experience at Los Angeles International Airport, Boston Logan International Airport as well as New York JFK, with Emirates' San Francisco lounge to re-start its services in February 2022. An additional Emirates Lounge, to serve passengers travelling through Cairo, has resumed operations earlier, while premium class customers and eligible Skywards members will soon be able to relax and dine in its lounges in Colombo and Bangkok prior to flights. At Emirates' exclusive Terminal 3 at Dubai International airport, Emirates' premium class customers and eligible Skywards members are also able to enjoy the airline's premium lounge service at five of its dedicated lounges, which are now fully operational. In Concourse B of Terminal 3, both Emirates' First Class Lounge, offering a private Lounge experience for customers flying in First Class, as well as its Business Class Lounge, have re-opened with full service offerings. Customers flying in Business Class in addition to Skywards Platinum and Gold members can look forward to enjoying gourmet dining with premium beverages prior for up to four hours prior to departing on flights or utilising the complimentary wi-fi to catch up on emails, browse the internet or stay connected with family and friends. The new menus also include vegan, vegetarian and healthier options to cater to passengers' preferences.
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