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Amadeus Travel Dreams 2026: Healing travel gaining traction among Chinese guests
New insights from transformative technology provider, Amadeus, have revealed Chinese travelers are increasingly using a trip as a health reset, not just as a leisure activity. The research project, Travel Dreams 2026: From data to delight, finds many are this year prioritizing healing travel. For example, 39% of Chinese travelers aim to return home as “a new version of themselves,” hoping to become clearer, lighter, and more intentional. A further 16% are seeking a “refreshed brain and a calmer nervous system,” while 14% are looking for increased confidence and independence. This marks an acceleration of the wellbeing focus seen in recent years, with younger generations in particular viewing a trip as a purposeful act of self-discovery and emotional recharge. Malcolm Cheong, General Manager, Hospitality, Greater China, Amadeus, said: “Travel Dreams 2026 highlights a clear shift among Chinese travelers, with health and wellbeing becoming a central motivation, rather than an added extra. Travelers are seeking experiences that help them reset, reflect, and return home feeling like a new version of themselves. “Hospitality providers need to think beyond traditional wellness, focusing instead on reducing friction, creating calm environments, and giving guests the time and emotional space to recharge. Hotels that prioritize clarity, comfort and cognitive ease will be best positioned to support this growing ‘healing travel’ mindset.” Personalized attributes can unlock new revenue – without adding a single room The focus on health is further reflected in Travel Dreams 2026 research, which shows guests are willing to pay a premium for features that create positive outcomes, highlighting a strong appetite for wellbeing-focused travel upgrades. Some 81% of Chinese travelers say they want their trips to be personalized, and the Travel Dreams 2026 results suggest that if modern retailing opportunities like room attributes are pitched strategically, they can deliver significant financial returns. The search for peace of mind also starts well before departure, with 89% of Chinese travelers looking for easy online booking and a strong digital presence when choosing a hotel. AI critical to reducing friction - but must not replace the human touch AI implementation is accelerating – with only one hotelier globally out of 500 questioned not planning to invest in this area in 2026. Per hotel, the average spend being earmarked for AI in 2026 is $320,000. Hoteliers say this spend will focus on revenue intelligence, forecasting, automation, and chatbots. Getting generative engine optimization (GEO) and search engine optimization (SEO) right is the top reported demand-generation priority for hoteliers in 2026. With 86% of Chinese travelers (compared to 69% globally) reportedly relying solely on AI search summaries, visibility within generative search is now essential to reaching target audiences. However, Travel Dreams 2026 research makes one thing clear: travelers still value the human touch – they want people to welcome them, help them, and look after them. These results suggest that AI may be best working quietly in the background: adapting rooms to their preferences, minimizing waiting and uncertainty, and helping staff respond faster, so the entire stay feels effortless. Sustainability shown as key differentiator Sustainability has shifted from a ‘nice to have’ to a core expectation, with 85% of Chinese travelers saying sustainability credentials influence their hotel choice. Among travelers who value sustainability, many are also willing to pay a price premium, averaging 12.3% more for a night at a hotel with stronger environmental practices. All the global hoteliers researched in Travel Dreams 2026 said they are actively planning to spend on sustainability initiatives in 2026 with an average spend of around 7% of total business expenditure. Over a third of hoteliers (35%) also stated that sustainability was a key factor in how they differentiate a property. Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus, commented: “AI and sustainability are reshaping travel: both must enhance the human experience rather than replace it. AI should work behind the scenes and aim to reduce friction, anticipate needs, and let staff focus on welcoming and caring for guests, while strong environmental credentials build trust, influence choices, and can even justify premium pricing. Together, they define the hotels that travelers increasingly seek.” Read English Version
Amadeus study reveals travel trends for 2026
Amadeus has released its latest research, "Travel Dreams 2026: From data to delight," revealing significant shifts in traveller priorities. The study, which surveyed 6,000 travellers and 500 hoteliers globally, highlights mental wellbeing, personalisation, and sustainability as central to travel decisions. The findings indicate that 41% of travellers now view travel as a mental health reset, aspiring to return with a calmer nervous system. The research underscores the growing demand for personalised travel experiences, with 74% of respondents expressing a desire for trips tailored to their preferences. This trend presents a lucrative opportunity for hoteliers, as personalised attributes like early check-in and room view selection could generate an additional $1 million (US$1 million) annually for a 150-room hotel. Sustainability also emerged as a crucial factor, with three-quarters of travellers considering environmental credentials when choosing accommodation. Many are willing to pay nearly 12% more for hotels with strong sustainability practices. Francisco Pérez-Lozao Rüter, President of Hospitality at Amadeus, noted, "AI and sustainability are reshaping travel: both must enhance the human experience rather than replace it." The study further reveals a rise in solo travel, with 22% of travellers planning solo trips in the next year. Additionally, AI is becoming integral to hotel operations, with significant investments planned for 2026 to enhance revenue intelligence and guest experiences. As the hospitality industry adapts to these evolving demands, the emphasis on mental wellbeing, personalisation, and sustainability is set to redefine travel experiences, offering both challenges and opportunities for hoteliers worldwide This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
Amadeus partners with Tata Consultancy Services
Representative Image Amadeus has announced a global strategic partnership with Tata Consultancy Services (TCS), a leader in IT services and consulting, to advance its Amadeus Nevio platform. This collaboration aims to improve the customer service interface for airlines by integrating data-driven services and AI capabilities. The partnership will help airlines enhance first-contact resolution, reduce handling time, and maintain cost efficiency, whilst ensuring human oversight remains central. The agreement marks a significant step in the travel technology sector, highlighting the growing trend of collaboration between travel tech providers and global IT firms. By embedding AI into service environments, the partnership seeks to balance automation with human decision-making, unlocking more value from data. For travel sellers and partners, the enhanced airline servicing capabilities promise smoother disruption management, quicker response times, and consistent customer experiences across various channels. The collaboration will see TCS support the rollout of Amadeus Nevio across multiple airlines, ensuring the solution is user-friendly and fully functional early in its implementation. Additionally, the partnership opens opportunities for TCS to customise the Amadeus Nevio Service Centre for airlines, offering professional services to expedite implementation and testing. Over time, the collaboration is expected to expand, incorporating cloud-based and data-driven innovations to further accelerate the rollout of Amadeus Nevio across the travel ecosystem This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
Amadeus reports strong revenue growth for 2025
Amadeus has announced robust financial results for 2025, with group revenue rising by 6.1% to €6.5 billion, propelled by solid performances across its Air IT Solutions, Air Distribution, and Hospitality and Other Solutions segments. The company invested over €1.4 billion in research and development, focusing on AI technologies, which accounted for more than 20% of its total revenue. The company's President and CEO, Luis Maroto, highlighted Amadeus's role as a "neutral and embedded execution layer at the heart of the industry," emphasising its AI-enabled travel ecosystem. Maroto noted the growing adoption of Amadeus's AI-native Nevio portfolio and AI-powered Stratos, which have strengthened customer partnerships and attracted new clients. In 2025, Amadeus's Air IT Solutions segment saw a 6.4% revenue increase, driven by a 3.8% rise in passengers boarded. The Hospitality and Other Solutions segment experienced a 6.1% revenue growth, bolstered by new customer acquisitions and implementations. Meanwhile, Air Distribution revenue grew by 5.9%, supported by a 2.8% increase in bookings and favourable pricing dynamics. Looking ahead, Amadeus plans to distribute a dividend at the top end of its policy range and launch a €500 million share repurchase programme in 2026. Maroto expressed optimism about the future of the travel industry and Amadeus's role in driving industry transformation This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
Amadeus partners with Lufthansa for digital transformation
In a significant move for the airline industry, Amadeus has been selected by the Lufthansa Group to spearhead its digital transformation through the adoption of Amadeus Nevio. This AI-native, modular solution will be implemented across nine airlines, including Austrian Airlines, Brussels Airlines, Lufthansa, and Swiss, to enhance personalised retailing and operational efficiency. Amadeus Nevio's modular approach will enable these airlines to transition at their own pace, offering a flexible core technology. A key component of this transformation is the future adoption of Delivery Management, an industry first, which promises to redefine passenger experiences with features like a digital Journey Pass and improved disruption handling. The Lufthansa Group aims to integrate its content with partner offerings to create more personalised travel experiences. The collaboration will utilise Amadeus Product Catalogue and Stock Keeper to expand the group's offerings and ensure accurate product availability, enhancing customer satisfaction. Central to this transformation is the shift to a single Order system, based on the International Air Transport Association's (IATA) Order standard. This system will manage the entire traveller journey, including flights and ancillary services, within one record, moving away from traditional tickets and Passenger Name Records. Tamur Goudarzi Pour, Executive Vice President Strategy at Lufthansa Group, stated, "The Lufthansa Group is the pioneer in modern airline retailing. We are excited to partner with Amadeus to advance the development and implementation of an innovative order technology." Decius Valmorbida, President of Travel at Amadeus, added, "We’re excited for the next phase of this relationship, which is our largest Nevio engagement to date, with a focus on modern airline retailing." This partnership marks a promising step towards more seamless, end-to-end travel experiences, setting a new standard in the airline industry. ```
Bhutan’s Drukair signs partnership with Amadeus
Bhutan’s national flag-carrier Drukair, Royal Bhutan Airlines recently announced that its inventory will soon be available through global travel tech solutions provider Amadeus. This partnership will significantly enhance the airline's global reach and provide travel agents worldwide with seamless access to Drukair's flight services. Drukair CEO Tandi Wangchuk said: "Partnering with Amadeus opens new horizons for Drukair and Bhutan. This collaboration allows us to connect with more travelers around the world, offering seamless access to our flights. We look forward to leveraging this partnership to drive growth and strengthen our presence on the global travel map.” Amadeus’ managing director in the Asia Pacific Javier Laforgue likewise declared: "Amadeus is proud to be Drukair's first distribution partner as it seeks to expand its global reach. We strive to offer our network of travel sellers comprehensive travel content, and Bhutan is an exceptional destination that more people will now be able to reach. Asia Pacific continues to be a growth engine for the global travel industry, and this agreement will further power its growth.” Making a difference for an emergent airline Through this collaboration, Drukair's fares, schedules, and inventory will be accessible on the Amadeus Travel Platform, reaching travel agencies worldwide. Travel sellers in India, Thailand, Singapore, Nepal, Bangladesh, United Arab Emirates, Australia, United Kingdom, Germany, and France will be able to issue tickets with further global rollout slated for 2026. The partnership with Amadeus marks a key milestone in Drukair's growth strategy, aligning with its vision to expand accessibility, enhance customer experience, and integrate seamlessly into the global travel ecosystem. Drukair will go live with Amadeus travel sellers shortly, though exact dates and market availability are expected to be announced later. With Amadeus, Drukair is ready to welcome more travelers to Bhutan, where every journey is as extraordinary as the destination itself.
AACO, SITA, and Amadeus collaborate
Representative Image AACO, SITA, and Amadeus have come together to explore how data and technology can bring greater accuracy and transparency to aviation’s sustainability efforts. The initiative represents a concrete step toward helping airlines and passengers make informed decisions based on the environmental impact of air travel, and building the trust needed to support meaningful climate action. Conscious of the criticality of the challenge, two of aviation’s leading technology providers are working together. The collaboration pairs SITA Eco Mission, which draws on real aircraft performance and operational data to deliver accurate emissions and fuel-burn calculations, with Amadeus Travel Impact Suite, which aggregates carbon emissions calculations from multiple recognized sources and standards. Together, they provide the ecosystem with detailed emissions information so that travelers can make more informed decisions. Their shared goal is to demonstrate how accurate data can support decision-making on sustainable travel and facilitate climate action, such as carbon offsetting. “We are proud that Amadeus and SITA have joined forces to deliver solutions that help the aviation industry and its customers optimize operational costs while engaging passengers on sustainability through accurate, data-driven transparency,” said Abdul Wahab Teffaha, Secretary General of AACO. “As two of the industry’s most trusted partners, Amadeus and SITA will deliver state-of-the-art solutions, and their collaboration will play a key role in advancing environmental sustainability and strengthening the bond between airlines and their customers.” “This partnership reflects the spirit of collaboration our industry needs,” said Yann Cabaret, CEO, SITA for Aircraft. “Trust between passengers and airlines begins with transparency. By combining Amadeus’ travel technology solutions with our operational data, we’re exploring how verified information can give airlines and passengers greater confidence in reporting data related to sustainability. It’s an important first step that shows how major players in the industry can come together to drive real progress.” “This collaboration adds another trusted emissions calculation source, ensuring the industry has relevant, accurate, and transparent sustainability data. By exploring how verified operational insights can flow into our open, partner-agnostic solution, Travel Impact Suite, we aim to help airlines, travel agencies, corporations, and travelers better understand the environmental impact of each flight. This empowers them to make more informed choices about which flight to book or which climate actions to take, and to report consistently across channels,” said Maher Koubaa, Executive Vice President, Travel Unit, and Managing Director, EMEA, at Amadeus. This initiative demonstrates how linking data, operations, and passenger engagement can help turn sustainability goals into credible results. It supports airlines as they navigate increasing regulatory complexity and rising costs, highlighting the power of collaboration in addressing shared challenges. In a world where passengers demand greater clarity, this collaboration shows how collective innovation can move aviation toward a more transparent and sustainable future.
Amadeus South Asia partners with ProXpense to enhances AI-Led Corporate Management Suite
Representative Image Amadeus South Asia, the world’s largest Global Distribution System (GDS) and a pioneer in travel technology solutions, announced a strategic partnership with ProXpense, an AI-driven Travel & Expense management platform. The collaboration strengthens Amadeus South Asia’s AI-led corporate management and efficiency suite by integrating ProXpense’s advanced expense automation capabilities. Amadeus South Asia will explore each ProXpense startup ecosystem and leverage any innovative feature to design corporate solutions for bringing greater efficiency and intelligence to corporate travel and expense management. By combining Amadeus South Asia’s prowess in Travel technology with ProXpense’s automated expense workflows, the partnership will enable seamless integration of booking, compliance, and reimbursement processes. The joint roadmap will focus on creating solutions for corporate travel that reduce operational costs, improve policy adherence, and deliver enhanced value to corporates and Travel Management Companies (TMCs). This partnership represents a significant step in reshaping how businesses approach travel and spend management, building on Amadeus South Asia’s vision to deliver future-ready solutions that drive efficiency, transparency, and innovation across the corporate travel ecosystem. “Corporates today are looking for solutions that not only reduce costs but also simplify compliance and elevate the employee experience,” said Sandeep Dwivedi, Managing Director, Travel Sellers India & Sub-Continent, Amadeus. “Our collaboration with ProXpense afacilitates intelligent automation into the heart of corporate travel management, enabling smarter, more seamless journeys for our customers.” Echoing this sentiment , Himanshu Singh, Founder & CEO of ProXpense, added, “We are proud to join hands with Amadeus South Asia to extend the reach of our AI-led automation capabilities. By aligning our strengths, we will redefine efficiency in travel booking, policy compliance, and expense management, creating measurable value for corporates worldwide.” With this collaboration, Amadeus South Asia takes a significant step toward reshaping corporate travel and expense management, combining its global infrastructure with ProXpense’s cutting-edge technology to drive efficiency, transparency, and innovation in the region and beyond.
Yatra partners with Amadeus for its Travel Marketplace
Representative Image Yatra Online Limited, India’s largest corporate travel services provider and one of India’s leading online travel companies, announced its partnership with Amadeus South Asia for its AI-Powered Travel Marketplace, a cutting-edge global platform that seamlessly connects travel providers and sellers. This innovative digital ecosystem is set to redefine the travel experience, enabling faster, smarter, and more flexible solutions for both travellers and businesses. By eliminating traditional barriers, the Amadeus Travel Marketplace ensures greater access to diverse travel content, making it easier than ever for businesses to offer personalized, tailored services that meet the growing demands of modern travellers. Through this collaboration, Yatra will extend its extensive portfolio of travel offerings to a broader network of partners and customers, taking advantage of Amadeus South Asia’s “Travel Marketplace” to deliver unparalleled access to travel content across the globe. The integration of Yatra’s comprehensive travel offerings—including access to over 400 domestic and international airlines, nearly 2 million hotels worldwide, homestays, bus bookings, and visa services—into the Amadeus Travel Marketplace will empower travel partners to offer highly customizable travel solutions. With Amadeus South Asia’s advanced technology and Yatra’s expansive content, businesses and travellers can now benefit from seamless booking experiences, enhanced flexibility, and the ability to tailor travel options to their specific needs. Commenting on the partnership, Dhruv Shringi, Co-founder & CEO, Yatra Online Limited, said: “By joining Amadeus South Asia’s Travel Marketplace, we are embracing a digital-first future and taking our services to new heights. This partnership strengthens our ability to provide Yatra’s diverse and extensive travel content to customers and partners, while harnessing Amadeus South Asia’s state-of-the-art technology to offer smarter and more efficient travel solutions. We are excited to extend our reach, offer greater flexibility, and support the evolving needs of both leisure and business travellers in India and South Asia region.” Sandeep Dwivedi, Managing Director, Travel Sellers India & Sub-Continent, Amadeus added: “The Travel Marketplace by Amadeus South Asia is transforming how the travel industry operates by uniting suppliers and buyers of unique travel content on a single, unified digital platform. We are thrilled to welcome Yatra to our Travel Marketplace. Their deep understanding of the Indian travel landscape and their broad service offerings will bring immense value to the ecosystem.” The partnership between Amadeus South Asia and Yatra will not only drive digital transformation but also expand the variety and accessibility of travel options, enabling all stakeholders in the travel community to innovate and thrive in a connected world
Amadeus and Shiji join forces in a comprehensive hospitality tech suite
Global travel technology firms Amadeus and Shiji have teamed up to promote and facilitate the licensing and referral of each other’s best-in-class solutions. By doing so, these tech providers are able to offer hoteliers a more comprehensive end-to-end portfolio which includes industry-leading products such as Shiji Daylight PMS, Infrasys POS, Amadeus HotSOS, Amadeus Delphi, Amadeus iHotelier, and Amadeus Central Reservation System (ACRS) among others. Through this alliance, Amadeus and Shiji are integrating their solutions in an innovative way to deliver enhanced value to the hospitality industry and solve the current industry challenges of fragmentation, connectivity and personalization. Shiji International chief executive Kevin King enthused: “We are excited to work with Amadeus to deliver a global solution that empowers hotels with cutting-edge technology and seamless support. This collaboration ensures that hotels have access to the most advanced tools available, all within a fully connected ecosystem.” For his part, Amadeus’ president for hospitality Francisco Pérez-Lozao Rüter remarked: “With this alliance, we are redefining how hotels access and use technology.By bringing our products and expertise together with Shiji’s and providing new single-image integrations, we are offering an unparalleled solution that addresses historical fragmentation and delivers the best in PMS, POS, CRS, sales and catering, and hotel operations technology.” What this partnership will mean for hoteliers The new ACRS integration will enable single-image integration at an attribute level, allowing ACRS to become the master record for inventory, rates and availability for room and non-room products, and providing the foundations for more personalized guest sales and merchandising. At the same time, this collaboration aims to support hotels through the following measures: Providing an integrated technology suite A complete stack of solutions covering property management, point of sale, central reservations, sales and catering, and hotel operations with state-of-the-art integrations. Improving topline sales through guest servicing and personalization By leveraging unique single-image integration at attribute or room-type level, hoteliers can expand ACRS enablers across all available channels to enhance their merchandising and upsell strategies Streamlining vendor management Hotels can now work through a single provider to access all mission-critical technology needs, including a unified approach to first line service and support. For instance, this enables Shiji Daylight PMS to be licensed via Amadeus and bundled with other Amadeus products, or Amadeus Delphi & HotSOS suite of products to be licensed via Shiji and bundled with Daylight PMS. Both companies will continue to operate individually, independently manage their services and security as well as separately host customer data. Enhancing global service and continuity With Amadeus and Shiji’s combined global reach, hotels benefit from broad support and a seamless experience across markets. Driving efficiency and innovation By leveraging the most advanced solutions and technology on the market today, hotels can centralize their technology partners and buying power, thus receiving more unified support and service.
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TDM Global Summit Singapore – 2025
November 24, 2025 | 8:30 AM to 6:00 PM SGT | InterContinental® Singapore , 80 Middle Road, Singapore 188966 DOWNLOAD
HEDNA Bangkok – September 11-12 2023
The agenda will bring a wide array of current topics in our industry to the main stage. You’ll hear from experts in Distribution, Fintech and Payments, Marketplaces, Leading Executives and of course our Hoteliers will be bringing their perspectives to these topics and so much more.
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