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Marriott partners with Lefay to expand luxury wellness

Marriott International has announced a joint venture with the Leali family, founders of the luxury wellness brand Lefay, to integrate Lefay into Marriott's portfolio. This collaboration marks the first time Marriott will feature a brand dedicated exclusively to luxury wellness. Lefay, known for its award-winning resorts in Italy, will leverage Marriott's global reach to expand its presence worldwide. Founded in 2006 by Domenico Alcide and Liliana Leali, Lefay is celebrated for its immersive resorts that blend scientific research with holistic wellness traditions. The brand's philosophy emphasises space, serenity, and sustainability, aiming to redefine modern luxury through wellbeing. Currently, Lefay operates two resorts in Lago di Garda and Dolomiti, Italy, with plans to develop three more properties in Tuscany, Southern Italy, and the Swiss Alps. Marriott's President and CEO, Anthony Capuano, expressed enthusiasm about the partnership, stating, "Luxury is increasingly defined by wellbeing, purpose, and meaningful experiences. We are excited to introduce Lefay to our customers around the world." The collaboration aims to expand Marriott's luxury wellness offerings, appealing to a growing audience seeking health-focused travel experiences. The joint venture will see Lefay's existing and upcoming resorts operate under long-term management agreements, whilst the brand's founders retain ownership of the Italian real estate assets. The transaction is subject to customary approvals and closing conditions. This partnership underscores a shared vision to preserve Lefay's distinct identity and Italian heritage whilst supporting its global expansion This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

Marriott Bonvoy enhances KrisFlyer miles conversion

Marriott Bonvoy, the global loyalty programme of Marriott International, has announced significant enhancements to its partnership with Singapore Airlines KrisFlyer. Starting 1 April 2026, members will enjoy a 50% increase in value when converting KrisFlyer miles to Marriott Bonvoy points. The conversion rate will improve from 2 KrisFlyer miles for 1 Marriott Bonvoy point to 4 KrisFlyer miles for 3 points. Additionally, the annual transfer cap will rise from 180,000 to 250,000 KrisFlyer miles. These changes are designed to provide members with greater redemption potential. Under the new conversion rate, members can convert up to 187,500 Marriott Bonvoy points annually, compared to the previous 90,000. This enhancement allows for more efficient accumulation of points, enabling members to redeem stays across a broader range of destinations worldwide. The increased transfer cap further expands members' opportunities to access premium stays. For instance, converting the maximum 250,000 KrisFlyer miles will yield 187,500 Marriott Bonvoy points, unlocking stays at luxury properties such as The Ritz-Carlton in Kyoto, Phulay Bay in Thailand, and The St. Regis Maldives Vommuli Resort. Ramesh Daryanani, Managing Vice President of Global Sales, Loyalty Operations and Partnerships at Marriott International, Asia Pacific excluding China, stated, “The improved conversion rate and higher transfer cap directly respond to what our members are seeking, reinforcing the value of loyalty.” These enhancements are set to provide Marriott Bonvoy members with a wider range of redemption opportunities and greater access to the programme's global portfolio, ensuring a more rewarding travel experience This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

Marriott Bonvoy partners with Ethiopian Airlines

Marriott Bonvoy, the travel programme of Marriott International, has announced a strategic partnership with Ethiopian Airlines, Africa's largest airline, to offer enhanced travel benefits to their loyalty programme members. Starting today, members of Marriott Bonvoy and Ethiopian Airlines' ShebaMiles can convert points and miles between the two programmes, providing greater flexibility for hotel stays and flight bookings. The collaboration connects Ethiopian Airlines' extensive network of over 145 destinations with Marriott Bonvoy's global portfolio of more than 30 hotel brands across 10,000 destinations. This partnership reflects Marriott Bonvoy's commitment to delivering rewarding travel experiences, particularly in Africa, one of the fastest-growing regions for travel. Andrew Watson, Chief Commercial Officer for Europe, Middle East, and Africa at Marriott International, stated, “Through our partnership with Ethiopian Airlines, Marriott Bonvoy members will have the freedom to enjoy the benefits of loyalty in ways that are most meaningful to them.” Rahel Assefa, Ethiopian Airlines Group Vice President of Marketing, highlighted the partnership's role in enhancing the ShebaMiles member experience, offering more opportunities to earn and redeem miles globally. Members can convert ShebaMiles to Marriott Bonvoy points at a 2:1 ratio and vice versa at a 3:1 ratio, with bonus miles for larger transfers. This initiative requires members to be enrolled in both programmes but does not necessitate account linking, simplifying access to these benefits This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

Best Western Plus Pepper Tree Inn rebrands under Marriott

Best Western Plus Pepper Tree Inn, a cherished Santa Barbara hotel, has transitioned to FOUND Hotels Santa Barbara Series by Marriott, as announced by Hawkins Way Capital and FOUND Hotels. This rebranding introduces Marriott Bonvoy rewards, complimentary breakfast, and enhanced services to the 150-room property, located on Upper State Street, known for its garden-style retreat and proximity to local attractions. The hotel, now part of the Series by Marriott collection, allows guests to earn and redeem Marriott Bonvoy points whilst maintaining its local charm. Skylar Gustavson, General Manager of FOUND Hotels Santa Barbara Series by Marriott, stated, "Our goal is to enhance the guest experience whilst honouring the legacy of this beloved Santa Barbara property." The hotel aims to serve a diverse range of travellers, from leisure visitors to corporate guests, with spacious accommodations and free onsite parking. Elisa Stumpf, Director of Sales, highlighted Santa Barbara's appeal for weddings and corporate events, noting the hotel's central location and added value offerings. FOUND Santa Barbara is positioned as an ideal venue for various gatherings, providing flexible accommodations and an accessible location. This rebranding is part of a strategic partnership between Hawkins Way Capital and Marriott International, announced in September 2025, to convert six properties to FOUND Hotels Series by Marriott. FOUND Santa Barbara is the latest addition to this growing portfolio, marking the US debut of the Series by Marriott brand This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

Marriott and Sun Group sign 10 new hotels in Vietnam

Marriott International has signed a significant agreement with Sun Group to develop 10 new hotels and resorts in Vietnam, marking the debut of W Hotels and Moxy Hotels in the country. The properties, totalling approximately 4,500 keys, will be located in Phu Quoc and Vung Tau, with openings scheduled between 2027 and 2030. This collaboration aims to enhance Vietnam's status as a leading destination for tourism and hospitality. The agreement was formalised at a signing ceremony attended by key figures from both companies, including Anthony Capuano, CEO of Marriott International, and Dang Minh Truong, Chairman of Sun Group. Rajeev Menon, President for Asia Pacific Excluding China at Marriott, expressed enthusiasm about the venture, stating, "Vietnam is one of the world's most dynamic markets for travel and tourism." The new developments in Phu Quoc will feature five hotels under distinct brands, including W Hotels and Marriott Hotels, within an 88.4-hectare mixed-use development. Meanwhile, Vung Tau will see the introduction of three properties under Marriott Hotels, Moxy Hotels, and Four Points by Sheraton. These projects are expected to bolster Phu Quoc's ability to host world-class events, with the island set to host APEC 2027. The addition of these hotels will complement Marriott's existing portfolio of 32 properties in Vietnam, further solidifying the country's position on the global tourism map This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

Miguel Cabel Moreno continues to advocate Mindanao cuisine as Marriott marks Filipino Food Month

Miguel Cabel Moreno (right) accepts a ceremonial knife from Manila Marriott culinary director and executive chef Meik Brammer Filipino Michelin Bib Gourmand chef Miguel Cabel Moreno’s mission to promote a different side of Philippine gastronomy recently took on a new form with his recent collaboration with Manila Marriott Hotel at Newport World Resorts. The Tausug chef is now part of the hotel’s Marriott International Sinagtala Philippine Culinary Arts Programme (Sinagtala) through a recent kitchen takeover which will take centre stage at the Marriott Cafe throughout April 2026, coinciding with Filipino Food Month. For Cabel Moreno, it is tangible proof that his efforts to promote a cuisine which has mainly flown under the radar of global tourists are now bearing fruit and the world is finally taking notice. As he declared during the launch of the Sinagtala Famsgiving offering at Marriott Manila on Thursday, 19th March: “Our biggest struggle for the better part of eight years was about being heard and being discovered by fellow Filipinos in search of new flavours to try. While Michelin gave us the validation that we've always been gunning for, it wasn't easy; it was hard work, it was clear love and passion. My goal from the get-go was to introduce the best of Southern Mindanao and to tell the rest of the Philippines and the world that we are very proud of our original endemic cuisine.” These sentiments echo Cabel Moreno’s previous interview with Travel Daily Media wherein he expressed gratitude for another opportunity in which to share the rich gastronomic heritage of the southern provinces of Zamboanga, Basilan, Sulu, and Tawi-Tawi (ZamBaSulTa), a region often overlooked by gastronomes in favour of the often Spanish- or Chinese-derived cuisines of the northern and central Philippines. At the time, he said: “I hope that, when diners step out, they will have a more positive and better view of Mindanao as a whole. Hopefully, they’ll want to try and visit Mindanao themselves.” Shifting perceptions in Philippine gastronomy For Sharlene Zabala-Batin, assistant secretary for tourism digitalisation and resource generation at the Philippine Department of Tourism (DOT), collaborations between chefs and gastronomic heritage advocates like Cabel Moreno and major hotels reflects just how strongly gastronomic tourism supports the overall tourist experience in the country. Speaking at the Sinagtala event, Zabala-Batin declared: “We want to highlight how food serves as a gateway to understanding our own culture and history, as well as our Asian identity. We want to connect people through food, history, tradition, and communities. By featuring the distinctive flavors of ZamBaSulTa, we honour the cultural heritage of Filipino Muslim communities as each dish carries with it a story: a story of place, a story of people, and a story of tradition.” This mindset is a powerful backlash, so to speak, against the most common perceptions regarding Filipino cuisine, especially overseas as the current vogue for Filipino dishes is on the rise. It does not bode well for Philippine gastronomy if all people know about it are the usual menus revolving around sinigang, adobo, lumpia, and halo-halo, or if the focus keeps centring on Kapampangan (northern) and Cebuano / Ilonggo (central) cuisine. As Cabel Moreno put it in March of last year: “Food tells a story; but, for too long, Mindanao’s story has been overlooked or, worse, misrepresented. As a chef, I’m pushing to change that by putting Tausug cuisine in the spotlight. Dishes like tiyula itum and piyanggang manok aren’t just food; they’re history, identity, and proof of Mindanao’s rich heritage.” Zabala-Batin likewise added: “For us [at the DOT], gastronomic tourism also plays a major role in supporting the national economy. It provides opportunities for our local producers, strengthens the regional value chain, and creates meaningful livelihoods. It also affirms the importance of preserving and celebrating our diverse cultural heritage.” Safeguarding traditions and sharing them with the world Programmes like Marriott’s Sinagtala were created to showcase the culinary traditions and innovations native to specific locations, sharing them with their global network, thus fostering a greater understanding of other nations and driving tourism. At the same time, these programmes also serve to train a new generation of culinary professionals who will, in their turn, be the guardians of culinary heritage. In which case, it helps to start them young, offering active exposure to the whole gamut of dishes, preparation techniques, and even serving etiquette endemic to a specific region. Meanwhile, initiatives like the annual Filipino Food Month which runs for the entirety of April give hotels and restaurants the opportunity to showcase local specialities, enabling them to both educate guests’ palates and satisfy their cravings. But, again, this is but the tip of the iceberg: for Cabel Moreno and his fellow gastronomic heritage advocates, this is just another step towards showing the world that there is more to Philippine cuisine than the dishes shown on influencers’ socials, and that intrepid travellers need to come over and sample it for themselves. Photos and reportage: Marga Manlapig

Orlando World Centre Marriott unveils renovated event spaces

Orlando World Centre Marriott, the largest Marriott property globally, has completed a significant renovation of its Grand Ballroom and meeting spaces, aiming to provide a world-class event experience. The redesigned Grand Ballroom now spans over 36,000 square feet, featuring 14 configurable spaces, new carpet, wall coverings, contemporary chandeliers, and upgraded lighting and sound systems. The renovation extends beyond the ballroom, with new furnishings in the foyers, communal seating areas, and modernised public restrooms. Three large digital boards have been added for branding opportunities, complementing existing digital displays. Robert Bray, general manager, stated, "Every detail has been carefully designed to blend sophistication with adaptability." The venue offers over 500,000 square feet of flexible function space, including one of the world's largest pillar-free ballrooms at 105,000 square feet. Guest accommodations have been updated with hard-surface flooring, walk-in showers, and private balconies overlooking the 200-acre resort and Walt Disney World. The resort boasts 10 dining outlets, a 400,000-gallon lagoon pool, seven waterslides, and a 575-foot lazy river. Located just 1.5 miles from Walt Disney World, the property offers a comprehensive range of amenities, including a golf club, spa, and fitness centre. This renovation underscores Orlando World Centre Marriott's commitment to delivering exceptional event experiences This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

Marriott sees surge in SE Asia as middle class travel grows

Excluding its performance in the Chinese Mainland, Marriott International had a stellar year in the Asia Pacific throughout 2025 and it's poised for even further growth throughout this year. Last year, Marriott signed 109 new deals in the region and ended the year with over 730 properties in 22 countries, showing particularly strong performance in Indonesia and Vietnam. In a leadership centric fireside chat with AHICE group president James Wilkinson yesterday, 10th March, at AHICE Southeast Asia, Marriott International’s president for the Asia Pacific Rajeev Menon spoke of the company’s growth and expansion throughout the region. Menon said: “We are seeing growth in [our] collection brands, be it the Autograph, Tribute, or Luxury Collection. Just at the end of last year, we converted a Raffles Hotel into a Halcyon, and a Halcyon property into one under the Autograph Collection. We also recently announced a new Luxury Collection property.” What’s driving Marriott’s regional growth? Asia has proven itself a significant growth centre for Marriott International from its midscale brands to its luxury properties thanks to a surge in demand. Vietnam, in particular, is becoming a major market for the company, registering growth of around 25 percent as of end-2025. Other growth sectors in the region are Australia, Japan, and South Korea, all of which showed double-digit growth in the past year. Menon further opined that direct foreign investments in Malaysia have also been instrumental in the global hospitality giant’s growth within Southeast Asia. As he explained it: “At the end of last year, we had over 64 open hotels with another 36 or so in the pipeline, getting us to 100 in the next few years. A lot of it is because the government is now proactively chasing tourism.” The emergence of a financially-empowered middle class throughout the region has also spurred growth forward for Marriott. Menon and Wilkinson agreed that the middle class and the demographic advantage that was being talked about for years is really starting to take shape at present. This has resulted in surge in aspirational growth throughout the market: with more wealth and greater access to travel thanks to low-cost carriers, Marriott’s growth in the region has leapt from just 37 percent in 2019 to nearly 60 percent as of end-2025. As Menon puts it: “That tells you that the economic growth and the demographic advantage that this part of the world has is really starting to now deliver, and I continue to say that Asia remains a decades-long growth story.” Loyalty programme spurs growth The Marriott Bonvoy loyalty programme has also been a powerful force driving the company’s regional success. According to Menon: “When you've got a loyalty programme with the power of Bonvoy that, today, has north of 270 million members, the results can be tremenddous. Last year, 74.7 percent of the occupancy in our hotels in APAC was driven by Bonvoy members. That tells you that three out of four rooms occupied in any hotel in the world were Bonvoy customers.” Furthermore, Marriott’s strategy of hyper-localisation, where it has teams in markets running the business, is also enabling strong growth across every country in Asia-Pacific.

Marriott to introduce St. Regis in New Zealand

Marriott International has announced an agreement with PHC Queenstown Limited to launch the first St. Regis Hotels & Resorts in New Zealand, set to open in late 2027. Located in central Queenstown, the hotel will feature 145 rooms and offer views of The Remarkables mountain range and Lake Wakatipu. This marks Marriott's inaugural presence in Queenstown with the iconic luxury brand. The St. Regis Queenstown will include signature features such as The Drawing Room, The St. Regis Bar, and an all-day dining venue. Guests will also enjoy the renowned St. Regis Butler Service, offering personalised services like garment pressing and in-room beverage arrangements. The hotel will boast a spa with hydrothermal facilities, a wellness lounge, an indoor heated pool, and a fitness centre. Richard Crawford, Vice President of Hotel Development for Australia, New Zealand, and Pacific at Marriott International, expressed enthusiasm for the project, stating, "Securing a luxury presence in Queenstown has been a strategic priority for Marriott." He highlighted the collaboration with the Pandey family, noting the strong relationship between the two companies. PHC's Managing Director, Prakash Pandey, emphasised the significance of the development, stating it will bring a new level of luxury accommodation to New Zealand. The project is expected to contribute significantly to the local economy during construction and become a key employer in the community. The St. Regis Queenstown will join Marriott's expanding portfolio in the Australia, New Zealand, and Pacific region, further solidifying its position as a leader in luxury hospitality This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

Marriott and United Airlines joint study shows why travel is a powerful tool for reaching consumers

Marriott Media and Kinective Media by United Airlines announced the release of The Psychology of Travel Audiences, a new joint research series, on Wednesday, 25th February. The Psychology of Travel Audiences explores how consumer mindset shifts across the travel journey and why those moments create powerful opportunities for brands. Grounded in behavioural science, proprietary first-party data, and insights from over 2,000 travelers and 200 senior marketers, the research identifies key phases of traveler psychology and the most underutilized moments for brand connection. That the results of the research should be released now is timely: today’s marketers face record fragmentation, declining attention, and rising acquisition costs, Experts involved in the study revealed that travel is one of the last environments where audience mindset, attention, and purchase intent align simultaneously. Relevant findings The research establishes travel as both the right moment and the right mindset for modern marketing and for brands to take advantage of. The most relevant findings are as follows: People are significantly more open to new brands and experiences while traveling and 75 percent of travelers cited feeling more open to discovery compared to everyday life; Large pre-paid expenses create a “contrast effect,” making upgrades and impulse purchases feel smaller; In-transit and in-destination moments deliver peak dwell time and emotional positivity, yet remain underutilized by marketers; Frequent travelers are a premium audience, earning more, spending more, and demonstrating deeper brand trust; Over 85% of travelers make unplanned purchases during trips, and tens of millions of Marriott reservations are made within days of a prior stay ending; and Three out of four consumers trust their top travel provider’s recommendations and advertising. The Psychology of Travel Audiences will continue throughout 2026, with future installments translating these insights into practical applications for brands, including tactical frameworks and real-world use cases.

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