Shopping around for holiday hire cars could save UK customers an average of £169

Hiring any product or services  is, for many people, a process fraught angst and worry. So once we find a company and system we like, then we tend to stick with it. This applies to car hire more than other rental services. But what if, just for the sake of convenience, we are missing out on a whole bunch of savings?

“There are significant price differences even between the leading brands” – Ernesto Suarez,

Following a study from Opinium research, commissioned by which dug into the car habits of 2000 UK car renters this summer, it was revealed that 74% of participants book directly with car hire companies, and 71% book only with a well-known brand that they ‘trust’, but they could be missing out on savings of around £170* on average, for a week’s car hire this summer, by not shopping around.

Location Company Lowest Quote Company Highest Quote Difference
Barcelona Sixt £294 Avis £460 £166
Crete Hertz £377 Europcar £588 £211
Faro Enterprise £314 Avis £434 £120
Milan Europcar £297 Enterprise £450 £153
Nice Budget £276 Enterprise £469 £193
Average £169


The study also found that 41% know they could benefit doing more research, they admit they often do not have time to do so. 59% opt for the cheapest hire price and 35%, more than a third, just looking at the basic costs and not extras, such as sat-nav, child seats or an extra driver.

Ernesto Suarez, founder and CEO of, said: “Booking with a well-known brand you can trust does make sense, but this research proves that there are significant price differences even between the leading brands, so it’s worth shopping around. However if you do need any extras such as car seats, sat-nav and extra drivers, it’s a good idea to check these before booking, as the headline price may not be as good as it first seems.”

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