The Singapore Tourism Board (STB) have announced the appointment of two new area directors in India and South Asia. They will oversee the board’s destination promotion and marketing efforts to ensure that Singapore remains a top-of-mind leisure and business destination among Indian visitors.
As part of his work, Raymond Lim assuming the role based in STB’s New Delhi office, will be market lead for driving MICE travel, trade engagement and regional coverage of North and Eastern India.
Lim Si Ting, based in Mumbai, will be market lead for promoting cruise holidays, non-travel trade partnerships and regional coverage for Western and South India.
India is a key source market for Singapore. The country received 1.44 million visitors from India in 2018, crossing the one million visitor mark for the fourth time in a row. India is also the third largest visitor source market for Singapore and has been able to retain its position as the top source market for cruise travel.
While welcoming the new leadership members to India, GB Srithar, regional director of India, Middle East and South Asia at STB said: “Keeping in line with our trade engagement theme for the year ‘Growing Connections, Achieving Together’, the STB India leadership team looks forward to working with different partners to implement exciting destination promotion plans to entice more Indian travellers to Singapore.”
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