Smart weekends 2020: Thomas Cook India bets big on micro-cations
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Thomas Cook India has identified 2020 as the year of significant holiday opportunities- with 21 extended weekends across the year. With the company’s data highlighting an over 35% surge in demand for weekend breaks, it has launched ‘Smart Weekends 2020’ to maximise on this latent demand.
Rajeev Kale, president and country head for leisure travel and MICE, Thomas Cook India said: “With its 21 extended weekends, 2020 offers significant opportunity. Our new programme was conceptualised to leverage this demand with multiple micro-cations during the year to allow India’s time starved and travel hungry consumers/workaholics to rest, relax and recharge.”
With several public, festive and regional holidays falling on weekdays in 2020, Indians are smartly opting for leave and combining it with a public holiday to create an extended/ smart weekend getaway. The Smart Weekends 2020 offers domestic micro-cations within a 300 km distance from key metros and hence is ideal for convenient self-drive holidays.
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