BW Great Britain adds London hotel to drive tourism growth

The Best Western London Queens Crystal Palace Hotel - 1
The Best Western London Queens Crystal Palace Hotel

Best Western Great Britain has announced the addition of The Best Western London Queens Crystal Palace Hotel to its growing portfolio of over 260 independent hotels.

Originally built in 1854, the hotel occupies a Victorian building that has recently undergone an extensive period of refurbishment — doubling the number of bedrooms to 331 in total, due to be complete by the new year.

Located just eight miles from central London, and a mere ten-minute walk from nearby train stations, the hotel caters for leisure and business travellers alike. The site of the original Crystal Palace, home to the thrilling Crystal Palace Theme Park Maze, is also situated close by, while the highlights of central London are all within easy reach.

“Investing for the future and changing for the better”

Rob Paterson, CEO at Best Western Great Britain, said: “We’re delighted to welcome The Best Western London Queens Crystal Palace Hotel to our brilliantly different collection of independently owned properties. Best Western members are investing for the future and changing for the better, allowing us to deliver more to our guests.

“We look forward to working in partnership with the team at the hotel to showcase and celebrate their hotel both locally and globally.”

The Best Western London Queens Crystal Palace Hotel - 2

Upon joining the Best Western Great Britain brand, The Best Western London Queens Crystal Palace Hotel aims to provide access to a range of tools and expertise to support in driving tourism to the local area.

“An estimated GBP 2.3 million of annual spending capacity to the local area”

Meher Nawab, CEO at London Hotel Group, also commented: “From the outset, LHG was committed to developing sympathetic and practical proposals for the hotel, and we are excited that Best Western has decided to add Best Western London Queens Crystal Palace Hotel to its thriving hotel family.

“The newly refurbished and expanded hotel will bring in both business and leisure travellers, adding an estimated GBP 2.3 million (USD 2.9m) of annual spending capacity to the local area.”

The Best Western London Queens Crystal Palace Hotel - 3

Fasih Khan, general manager for LHG at The Best Western London Queens Crystal Palace Hotel, added: “We’re extremely proud to join the Best Western family and take our property to the next level. Looking ahead to the future, we are confident that with the help of Best Western that we can share the success of a global brand that is committed to supporting its properties and maintaining excellent customer service, whilst maintaining our individuality and demonstrating what makes us unique, something we can’t wait to showcase to our guests.”

Best Western Great Britain’s members have invested over GBP 210 million since 2015 to improve its properties and elevate guest experiences.

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