Southampton Cruise Centre has officially secured the SailorMade™ trademark for its exclusive Cruise & Stay collection, as bookings for these holidays have soared by more than 800% in the first half of 2026.
This significant increase, reported by the Travel Village Group, highlights a shift in traveller preferences towards extending their holidays before and after cruises.
The Cruise & Stay holidays, now averaging 16 nights, have seen a 23% increase in duration year-on-year. Travellers are spending an average of three nights before their cruise and two nights after, opting for more immersive experiences. Popular destinations include Miami, Barcelona, and Athens, with long-haul interest in Singapore, Tokyo, and San Francisco.
Phil Nuttall, CEO of Travel Village Group, noted, "Customers are no longer viewing the cruise as the entire holiday. They're increasingly looking to turn it into a complete travel experience by spending extra time exploring the destination before they sail or after they return."
The SailorMade™ by Southampton Cruise Centre collection simplifies the booking process by offering carefully planned itineraries. The trademark registration underscores the company's commitment to providing trusted and expertly crafted holidays. As demand for personalised holidays grows, Southampton Cruise Centre anticipates Cruise & Stay holidays will play a crucial role in the UK cruise market.
By securing the SailorMade™ trademark, Southampton Cruise Centre is reinforcing its position as a leading cruise specialist, offering customers the opportunity to explore more of each destination
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