Southwest Airlines Boeing 737-Max8 N8821S departing Runway 26 at Denver International Airport. Robin Guess / Shutterstock.comSouthwest Airlines has taken in-flight entertainment to new heights by hosting the first live gaming tournament at 35,000 feet. The event took place on a special flight from Austin to San Diego, where Twitch creators competed and livestreamed their games in real time using Starlink’s high-speed WiFi. The flight also marked the creators’ journey to TwitchCon, a major convention for streamers and game developers.
The aircraft cabin became a gaming arena, allowing creators to compete while connecting with their online communities from the sky. Sabrina Callahan, Senior Vice President and Chief Digital Marketing Officer at Southwest Airlines, said the event brought together gaming, competition and community engagement in a new way.
Southwest plans to equip its entire fleet with Starlink by autumn 2027. The technology aims to give passengers reliable internet access for gaming, streaming and staying connected throughout their flights.
Lisa Hingson, Vice President of Customer Experience and Innovation, said the live gaming tournament demonstrated the potential of Starlink’s network, which uses thousands of low-Earth orbit satellites to deliver high-speed connectivity.
The airline also offers free WiFi to Rapid Rewards members, giving passengers more ways to enjoy their time onboard. As Southwest expands its Starlink rollout, it aims to make in-flight connectivity a bigger part of the passenger experience.
The event coincides with TwitchCon 2026, which takes place from 13 to 15 November at the San Diego Convention Centre.
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