Specialist travel the new mantra, reveals AITO

As final Brexit negotiations start this week, British travellers aren’t holding off on their holiday plans with 80% claiming that leaving the EU has had no effect on them whatsoever. This was revealed by the Association of Independent Tour Operators (AITO) Travel Insights Report 2020.

Of the 20% whose holiday plans have been hindered or changed in some way by Brexit, 73% of them are less likely to book a holiday to Europe in 2020, with concerns over access to EU countries and potential long airport queues.

“Cultural holidays top list.”

There is a remarkable thirst for specialist expertise and a willingness to pay more for an experience to make it memorable. While cultural holidays top the list, wellness and spa holidays have edged their way into the Top 10 list in 2020, along with skiing and winter sports and photography, demonstrating a desire for holidays with purpose, whether it be wellbeing, fitness or learning a new skill.

Martyn Sumners, executive director of AITO said: “This report proves how vital it is for our specialist holidays companies to utilise their vast expertise and knowledge to help consumers navigate the world of travel bookings and to make their experiences memorable and meaningful.”

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