In line with the SingapoRediscovers campaign organised by Singapore Tourism Board, Millennium Hotels and Resorts (MHR) has formed a strategic partnership with Wildlife Reserves Singapore (WRS) that covers three aspects – community, curated staycation experiences and member appreciation.
“This partnership allows us to engage our guests with personalised experiences and align our marketing strategies with the government’s drive to encourage Singaporeans to enjoy mini-holidays in their own backyard,” said Saurabh Prakash, group vice president of marketing in MHR said. “It is an ideal solution in these extraordinary times.”
MHR has stepped up its community efforts by supporting the mental well-being of its Stay-Home-Notice (SHN) and quarantined guests. Through this collaboration, MHR will bring wildlife experiences right into guest rooms and bring joy to guests through WRS’ ‘Hello from the Wild Side’ virtual programme. Hosted by WRS’ animal care team, this fun and engaging initiative allows SHN and quarantined guests to virtually interact with its animal family and get a unique glimpse into their routines and enrichment activities, from the insider perspective.
Specially curated staycation packages, which involves personalised experiences at WRS’ wildlife parks like ‘Millennium Wild Experience with the Orangutans’ and ‘Millennium Wild Experience with the Pandas’ are available when guests book a staycation with MHR. Through these curated experiences, guests are able to enjoy an exclusive session with WRS’ animal care team to learn more about the orangutans or pandas. In addition, they are able to go behind-the-scenes for up-close encounters with the animals.