The Singapore Tourism Board (STB) has unveiled #TravelThrowback, a community effort aimed at uniting passionate travellers to promote the beauty of Southeast Asia. While travel restrictions may still be in place in many parts of the world, this social media initiative is intended to spark interest in Southeast Asia and encourage travellers to prioritise Southeast Asia as a region to explore once international travel resumes fully.
John Conceicao, executive director of Southeast Asia of the STB said: “Tourism has been one of the key economic sectors in Southeast Asia that has been hit the hardest in the last few months. When border restrictions are lifted, travellers are likely to make short-haul trips within Southeast Asia rather than plan long-haul holidays. We hope that the initiative can showcase the beauty of our region and inspire travellers to explore the hidden spots within Southeast Asia.”
STB will work with various local partners in each Southeast Asian country to welcome other national tourism organisations, tourism providers and travel stakeholders to be a part of this effort to inspire wanderlust for Southeast Asia.