Super Break launches first short break flight charters to new Icelandic destination

Super Break has launched a series of flights to Akureryi in northern Iceland, the first time the operator has ever committed to chartering its own aircraft. 

Iceland sales team launch

The destination, previously unreachable direct from the UK, offers agents something new to promote to customers looking to enjoy an off the beaten track Arctic adventure direct from their local airport.

The move comes as the operator reports continued growth in demand for its Iceland product and the need to provide greater product availability to the trade.

A series of three and four night ‘Incredible Iceland’ short breaks are on sale from July 19. Charters operate Monday and Friday from January 19 until February 12, 2018. One departure is featured from each of the following airports: Exeter; Bournemouth; Humberside; Newcastle; East Midlands; Liverpool; Leeds Bradford and Norwich.

Akureryi is located 62km from the Arctic Circle, and is a base from which to explore the natural beauty that northern Iceland offers.

Each short break includes return flights, hotel accommodation, overseas transfers, 20kg of baggage, a Northern Lights tour and a Lake Myvatn Adventure – Land of Fire and Ice Tour, to see the region’s terrains, the Goddafoss Waterfall, the boiling mud pools of Namafjall and a stop at Vogafjos working farm.

In addition, extra optional experiences can be added such as a lava walk, beer spa, Icelandic horse riding or whale watching with the regions resident humpback whales and dolphins.

Graham Balmforth, national sales manager at Super Break said: “This really is a first for us and shows our commitment to supplying agents with unique and appealing product for them to sell. We know that northern Iceland is not reachable by direct flight from anywhere in the UK and Iceland generally has limited connectivity from the regions. Therefore we really hope agents will get behind it and offer something new and different to their customers. We all know the demand that seeing the Northern Lights creates and the beauty of our new short breaks is that they offer so many other unique and exciting experiences.”

Arnheidur Johannsdottir, managing director, Visit North Iceland said: “It will be a pleasure to welcome visitors from the UK to North Iceland using the new direct flights offered by Super Break, starting in January 2018. Winter tourism in North Iceland has been growing fast over the past few years, attracting guests from all over the world who want to come and experience the stunning nature and winter adventures that Icelanders living in the area are so proud of. Visitors are also attracted by the fact that weather conditions make North Iceland an exceptionally good area for magnificent northern lights displays. Visit North Iceland has since 2011 been actively promoting the region to attract direct international flights and we believe that there is a huge potential in giving Super Break customers easy and convenient access to some of the most visited areas in Iceland such as Europe‘s most powerful waterfall Dettifoss, Lake Mývatn geothermal area and Akureyri the capital of the North where you find numerous hotels, restaurants and thriving cultural live.”

Super Break’s sales team has marketing activity planned to give agents the product information and knowledge they need to confidently sell the product. These include agent training sessions, A4 colour flyers for each airport, a guide to Akureyri – what there is to do and see, joint activity with the UK departure airports, social media competitions and much more.

A three-night short break from any airport costs from £699pp including three nights’ accommodation at three-star Hotel Nordurland by Kea Hotels including breakfast, Lake Myvatn – Land of Fire and Ice Tour and Search for the Northern Lights Tour, plus direct return flights.


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