• NEWS
    • SUBSCRIBE
    • ADVERTISE WITH US
  • EVENTS
    • THIRSTY THURSDAY
      • ABOUT US
      • HOW TO JOIN
      • RSVP PORTAL
      • EVENT PHOTO/VIDEO
    • VIDEOS
    • PHOTOS
    • COMPETITIONS
    • TRAINING
    • CONFERENCES
  • JOBS
    • SEARCH FOR JOBS
    • POST A JOB
  • EVERYTHING BRAND TD
    • ABOUT BRAND TD
    • ADVERTISE WITH US
    • WHAT IS NATIVE CONTENT
    • EXECUTIVE TEAM
      • Gary (Founder/CEO)
      • Chris (GM & Managing Editor)
      • Mali (Finance Mgr)
    • CONTENT TEAM
      • Kristin (Senior Editor)
      • Kanchan (Editor)
    • SALES TEAM
      • Gary (CEO)
      • Chris (GM & Managing Editor)
      • Anthony (Regional Sales-APAC)
      • Martin C (BDM-Asia)
      • Maxine (BDM-UK)
    • EVENTS TEAM
      • Marc (Director)
      • Suwapa (Events Mgr)
  • SELF SERVICE
    • 2024 Media Kit
    • 2024 Events Kit
    • Submit Press Release
    • Self Service portal
    • Upload your Travel Blog
    • Upload your Event

Travel Daily Travel Daily - Informing, connecting and developing the world’s travel industry professionals.

  • MARKETS/SECTORS
  • FEATURES
    • Partner Articles
      • Airlines / Airports
      • Car Rental
      • Conferences
      • Cruising (Ocean)
      • Cruising (River)
      • Destination Management (DMC)
      • GDS / CRS
      • Hotels & Resorts
      • Hotel Management Company
      • Hotel Technology
      • HR / Appointments
      • Insurance
      • Meetings, Incentives, Conferencing, Exhibitions (MICE)
      • Travel Agents (all)
      • Travel Technology
      • Tourism Boards
    • Interviews
    • Industry appointments
    • Podcasts – Features
    • Guest Writers
    • PR Newswire
  • TRAVEL GUIDES
    • Destination NaJomtien BanAmphur BangSaray *NEW*
    • จุดหมายปลายทาง นาจอมเทียน หาดบ้านอำเภอ บางเสร่ *NEW*
    • South Australia Rewards Wonders *NEW*
    • Ponant Yacht Cruises and Expeditions
    • Encore Tickets (Chinese Guide)
    • Affordable Luxury in Thailand by Centara Hotels
    • Rising Above the Oridinary by Conrad Bangkok
    • The Best of Thailand
  • IWTA SERIES
    • Who is IWTA
    • Recommend Someone
    • Recommend yourself
    • Meet our featured leaders
      • Australia
      • Cambodia
      • China
      • Hong Kong
      • India
      • Indonesia
      • Japan
      • Laos
      • Malaysia
      • Philippines
      • Singapore
      • Thailand
      • Vietnam
  • IWTA Awards
Brand TD
TourismFeaturesSpecial Reports

Survey Result: Young Chinese Travelers Journey

By Anita Chan On Sep 16, 2019
TD Guest Writer

Guest Writers are not employed, compensated or governed by TD, opinions and statements are from the specific writer directly

Share
Anita Chan, CEO of Compass Edge

China outbound is a very fragmented market but young Chinese travellers is always a very important segment for overseas tourism operators. It is because in general, this is the segment that not only they travel, they travel free and independently and we can reach them online. From Trustdata, in the first half of 2019, post-90s young users who made hotel reservations are exceeding post-80s for the first time. And post-90s together with post-00s make up 46% of the total online hotel bookers. The potential for the post-00s is huge and will increase as well.

To reach young Chinese travellers, we must understand Young Chinese Travelers Journey.  In the recent CITIE (China International Tourism Industry Expo) on 29 August – 1 September, 2019, it attracts 500,000+ visitors of which about 200,000+ are Chinese below 30 years old (estimate provided by CITIE).

We at Compass Edge exhibited at CITIE and have taken this opportunity to reach these young Chinese travellers of age 30 and below and conducted a face-to-face survey on the five critical steps in the Young Chinese Travelers Journey – Inspiration, Planning, Validation, Booking and Sharing. The following summarizes the survey result.

Question One: Inspiration – where do you get inspirations for your future overseas travel?

Question Two: Planning – which online platforms do you go to for overseas trip planning?

Question Three: Validation – do you search & review the short-listed hotels’ official websites?

Question Four: Booking – how do you book hotels for your overseas trips?

Question Five: Sharing –after your stay, which platforms will you share your travel experiences?

Disclaimer: Compass Edge is not a research institute and we are conducting this survey to provide insights for our hotels clients and industry associates.  The data should be used as reference only and Compass Edge will not be held liable for the survey results.  Please use the data with your own discretion.

Anita Chan.Young Chinese Travelers JourneyChina Outbound TourismChinese Travelers JourneyChina Online MarketingChina Outbound SurveyCompas Edge
Share
You might also like

When will we see Chinese outbound tourists again?

Fundamental differences in Chinese online behaviours (Travel industry focused)

Features

What hotel GMs can do now to prepare for the return of Chinese travelers post…

Consumer

Is the world ready for Chinese tourists anytime soon?

Prev Next

Comments are closed.

POPULAR STORIES

Radisson Blu Hotel at Porsche Design Tower Stuttgart opens…

 British Airways introduces Avios collection on World Duty…

Record-Breaking travel volume, travellers taking more trips…

‘Greenwashed out’ consumers demand proof of eco credentials:…

Prev Next 1 of 6,795

PARTNER CONTENT

  • Unveiling the unmatched charms of The Kayana Seminyak: A paradise of luxury and tranquility

    Read More...
  • New Agenda: Meetings Redesigned programme – 4 reasons why Centara is “The Place to Be for MICE”

    Read More...
STAY UPDATED WITH THE LATEST TRAVEL NEWS, JOBS & EVENTS!
Join over 180,000 travel agents, professionals and executives subscribed to our daily newsletter.
You can unsubscribe at any time
Search
MENU
  • News
  • Events
  • Jobs
  • Subscribe

MARKETS

  • Asia
  • Australia
  • New Zealand
  • India
  • Middle East
  • UK & Europe
  • USA

SECTOR

  • Airlines
  • Airports
  • Cruise
  • Hospitality
  • HR & Careers
  • Luxury Travel
  • MICE (Meetings, Incentives, Conferencing, Exhibitions)
  • Travel Tech
  • Tourism
  • Travel Agents
About
  • BOOK A SALES CALL
  • About TD (Travel Daily Media)
  • Advertise with Us
  • Privacy Policy
  • Terms of Use
© 2023 - Brand TD. All Rights Reserved.
Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time
Close

Welcome, Login to your account.

Forget password?

Sign in with Google

Powered by wp-glogin.com

No account? Sign Up
Sign in

Recover your password.

A password will be e-mailed to you.

CREATE A NEW PROFILE
SIGN IN TO EXISTING PROFILE
back

LOG IN

Welcome back, Log in to your account.

Continue with Facebook
Continue with Google
Continue with Twitter
Continue with LinkedIn

OR
Log in using your email
Forgot password?
back

Recover your password.

back

SIGN UP FOR FREE

(New User)

Be part of our community of seasoned travel and hospitality industry professionals from all over the world.

I want to
Only letters and numbers are allowed
Please enter a valid email address
Must be between 6-8 characters
Must be the same with Password
  • LOGIN / SIGN UP
  • NEWS
    • MARKETS
      • Asia
      • China
      • Pacific
      • India
      • Middle East
      • UK & Europe
      • USA & Canada
    • SECTORS
      • Airlines
      • Airports
      • Cruise
      • Hospitality
      • HR & Careers
      • Luxury Travel
      • MICE (Meetings, Incentives, Conferencing, Exhibitions)
      • Travel Tech
      • Tourism
      • Travel Agents
    • FEATURES
      • Partner articles
        • Airlines / Airports
        • Car Rental
        • Conferences
        • Cruising (Ocean)
        • Cruising (River)
        • Destination Management (DMC)
        • GDS / CRS
        • Hotels & Resorts
        • Hotel Management Company
        • Hotel Technology
        • HR / Appointments
        • Insurance
        • Meetings, Incentives, Conferencing, Exhibitions (MICE)
        • Travel Agents (all)
        • Travel Technology
        • Tourism Boards
      • Interviews
      • Industry appointments
      • Travel Bloggers
      • Podcasts – Features
  • EVENTS
    • Thirsty Thursday
      • About us
      • How to join
      • RSVP Portal
      • Event Photos/Videos
    • Photos
    • Videos
    • Webinars
    • Competitions
    • Conferences
  • JOBS
    • Search for Jobs
    • Post a Job
  • TRAVEL GUIDES
    • Destination NaJomtien BanAmphur BangSaray *NEW*
    • จุดหมายปลายทาง นาจอมเทียน หาดบ้านอำเภอ บางเสร่ *NEW*
    • South Australia Reward Wonders *NEW*
    • Ponant Yacht Cruises and Expeditions
    • Encore Tickets (Chinese Guide)
    • Affordable Luxury in Thailand by Centara Hotels
    • Rising Above the Oridinary by Conrad Bangkok
    • The Best of Thailand
  • IWTA SERIES
    • Who is IWTA
    • Meet our featured leaders
      • Australia
      • Cambodia
      • China
      • Hong Kong
      • India
      • Indonesia
      • Japan
      • Laos
      • Malaysia
      • Philippines
      • Singapore
      • Thailand
      • Vietnam
    • Recommend Someone
    • Recommend yourself
  • IWTA AWARDS
    • Awards site