Anita Chan.
When will we see Chinese outbound tourists again?
Anita Chan, CEO of Compass Edge, talks about how pent-up demand is building up and the interest to know what’s happening in other parts of the world is increasing in China
Fundamental differences in Chinese online behaviours (Travel industry focused)
More than two years ago, I wrote the article “Major Misconceptions about getting Direct Hotel Bookings from China”. (https://www.4hoteliers.com/features/article/11092) After me publishing this article, we got validation from trusted sources like PhocusWright and SABRE that stated 91% of Chinese prefers hotels shopping via OTAs and only 9% of Chinese may book direct.
What hotel GMs can do now to prepare for the return of Chinese travelers post COVID-19
Last week Anita shared a few post COVID-19 trends and ideas on what hotel GMs can do to get ahead of the game to welcome Chinese travelers post COVID-19. Anita decided to elaborate on her ideas and write this article.
Is the world ready for Chinese tourists anytime soon?
This is a follow up article from my last article “Revenge Traveling will happen. The question is when?” After I published my last article, I got a few people asking me. “Many part of China was lockdown since late January for like 2 months. They still have the money and interest to travel?” Let me give you an interesting example to explain this.
Revenge travelling will happen, the question is WHEN?
Do you know what Chinese are talking now? They are talking about ‘Revenge Spending’ (报复性消费).
Opinion (Different): Hospitality marketing during the virus outbreak
On February 28, Messe Berlin announced the iconic ITB Berlin will be cancelled, for the first time in history. Then
Survey Result: Young Chinese Travelers Journey
China outbound is a very fragmented market but young Chinese travelers is always a very important segment for overseas tourism operators. It is because in general, this is the segment that not only they travel, they travel free and independently and we can reach them online.
Capturing luxury Chinese travellers: We talk to Anita Chan, CEO of Compass Edge
Anita Chan, the CEO of Compass Edge, warned me that "the China that you understand is not the real China".
Podcast: Anita Chan Capturing Luxury Chinese Travellers
Anita Chan discusses how you can capture the luxury Chinese traveller
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