Swiggy, India's leading on-demand convenience platform, has unveiled intriguing consumer trends for March 2026, a month marked by significant festivals and events. During Navratri, Swiggy observed a 25% increase in orders compared to April 2025, with Sabudana Khichdi leading as the most popular fasting dish. Meanwhile, Eid al-Fitr saw biryani as the standout favourite, with over 200 orders per minute nationwide.
Navratri, celebrated from 19 to 27 March, saw a peak in orders on 22 March with 4,800 placed at 8:06 pm. Popular dishes included Sabudana Khichdi, Sabudana Vada, and Vrat Thali. Major cities like Bengaluru, Delhi, and Gurgaon recorded the highest order volumes, whilst emerging markets such as Bareilly and Bhopal also showed strong demand. One Delhi customer notably spent $144 (INR 11,980) on a lavish Navratri feast.
On Eid al-Fitr, celebrated on 21 March, biryani dominated orders, complemented by desserts like Choco Lava Cake and Gulab Jamun. A Noida customer placed the highest single order worth $459 (INR 38,165), whilst a Mumbai resident ordered mutton biryani for $191 (INR 15,866).
The opening weekend of the Indian Premier League (IPL) on 28 March saw a 31% rise in Swiggy Dineout bookings compared to the previous season's start. Bengaluru, hosting the opening match, experienced a surge in bookings, with one customer spending $1,429 (INR 1,18,973). Group bookings increased by 24.8%, highlighting cricket's appeal as a social event.
Swiggy's Food on Train service also gained traction during Holi, delivering over 5,764 festive meals across 1,381 trains. Jaipur emerged as a top contributor, with the Kerala Express alone recording 780 orders. This trend underscores the growing demand for convenient festive dining options whilst travelling
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