advertising
Digital marketing regulations a key factor to increased cost of acquisition: Cendyn Hotel Digital Marketing Performance Index
Cendyn, a global integrated hotel technology and services company, has identified a sharp increase in hotel cost per acquisition (CPA)
Singapore Airlines’ ad campaigns effectively show off KrisWorld entertainment platform
Data and analytics firm GlobalData reports that Singapore Airlines’ advertising campaigns between November 2024 and January 2025 effectively showcased its premium service offerings and entertainment capabilities.
Scottish Passenger Agents’ Association condemns Edinburgh Council’s radical clamp-down on fossil-fuel advertising
The Scottish Passenger Agents' Association (SPAA) has announced its strong opposition to a highly controversial Edinburgh Council decision that bans the advertising of high carbon products on council infrastructure.
Singapore Tourism Board takes swipe at Time Out survey
Our friends at Marketing Interactive recently shared that the Singapore Tourism Board (STB) threw shade at Time Out, whose recent "most exciting cities" survey ranked Singapore 31 out of 32.
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