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Book, bid and win: UpsellGuru enhances up-selling strategy for hoteliers

UpsellGuru, based in Germany with a satellite office in Malaysia, has become a favourite of boutique chains and independent brands in the luxury side of hospitality for this reason. Launched in May 2016, it is currently the only pre-arrival up-selling management system on the market that allows guests to bid on – as opposed to simply avail – room upgrades and add-on services.

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