baby boomers
Global
Why luxury travel shouldn’t ignore Baby Boomers
The travel industry is talking about Millennials and Generation Z constantly calling them the "new breed of travellers" creating a groundbreaking impact on the industry. However, we shouldn't forget 'Baby boomers' -- the massive post-war generation, born between 1946 and 1964 -- who, now in their later years, are free to enjoy the fruits of a life time of labour and can spend, spend spend!
Global
Forget millennials, travel agents should target baby boomers
Millennials have a huge impact on different aspects of the travel industry, but luxury tourism should shift their focus to the aging and affluent generation that are keen to embark on adventures and tick items off their bucket list.
Join The Community
- Beyond boardrooms and broadcasts: key takeaways from the Singapore MICE Forum 2025
- Etihad Airways Launches Flights to Medina
- EKFC to serve 300,000 meals at the Dubai Airshow
- Relish ‘Under-the-Radar’ Activities and Eats to Enjoy this Riyadh Season
- MAG appoints Captain Nasaruddin A. Bakar as the President and Group CEO
Join The Community