baby boomers
Global
Why luxury travel shouldn’t ignore Baby Boomers
The travel industry is talking about Millennials and Generation Z constantly calling them the "new breed of travellers" creating a groundbreaking impact on the industry. However, we shouldn't forget 'Baby boomers' -- the massive post-war generation, born between 1946 and 1964 -- who, now in their later years, are free to enjoy the fruits of a life time of labour and can spend, spend spend!
Global
Forget millennials, travel agents should target baby boomers
Millennials have a huge impact on different aspects of the travel industry, but luxury tourism should shift their focus to the aging and affluent generation that are keen to embark on adventures and tick items off their bucket list.
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