concert tourism
Music tourism surges in secondary cities as promoters flee expensive capitals
Capital cities such as Singapore, London, and Tokyo consistently secure multi-night stadium residencies, whilst secondary destinations, rapidly expanding urban centres sitting just outside tier-one orbits, have traditionally watched from the sidelines.
Local tourism economies spike as BTS brings ‘Arirang’ tour to smaller markets
Korean supergroup Bangtan Sonyeondan (BTS) is now running the South America leg of their landmark reunion tour Arirang which kicked off back in April and has since generated revenues of over US$500 million as of 1st October.
Southeast Asia hotel values rise as Singapore and Malaysia expand event calendars
Singapore’s increasingly crowded calendar of concerts, Formula 1, business events and large-scale entertainment is becoming more than a tourism draw.
Asia’s pop culture boom drives multi-billion dollar windfall as regional economies embrace fan tourism
It goes without saying that Asia has become the epicentre for global pop culture tourism as its music and IP exports draw the world in.
International travel demand spikes as BTS fans mobilise for global tour
Experts and industry watchers point out that the BTS world tour stands to earn up to US2 billion in total revenues by the time it ends in March next year.
Agoda sees surge in Japan festival travel interest
Agoda sees surge in Japan festival travel interest
South Korea pivots to immersive heritage as tourism deficit persists despite BTS return
South Korean tourism has certainly benefited from the Hallyu Wave of recent years, with people coming in from even the most distant corners of the world to catch a piece of the action.
Regional concert tourism outlook brightens as J-pop and K-pop icons announce 2026 dates
In January of this year, we took a deep-dive into concert tourism in Asia, as well as which are the nations to watch with regard to the sector’s growth.
Asian tourism enters rapid growth era as film and concert fans flock to regional hubs
Pop culture tourism may seem like a very niche sector in the greater industry, but it is proving to be one of the most lucrative on both regional and global levels.
5 countries lead concert tourism boom as infrastructure and new policies lure global acts
With concert tourism gaining ground in Asia, we need to keep in mind that it’s not the only major hub for the sector.
Travel sectors surge across Asia as governments compete for exclusive global concert tours
Concert tourism became a major buzzword throughout Asia in 2025 thanks to a number of global celebrities putting regional capitals on their world tour maps.
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