Frank Reeves

Travel Daily Media

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Frank Reeves
Global

Hotels under pressure to respond as OTA competition for guests lead gen explodes: SHR Group’s Hotel Industry Trends Report 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. 

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