George Hawwa
Australia
AIME 2026: Traditional conferences face “immersive” overhaul as attendee expectations evolve
While the sound and fury of AIME 2026 has calmed down since it closed its doors on 11th February, the Asia-Pacific’s first major event for the year has imparted several vital lessons for the tourism, travel, hospitality, and MICE communities to ponder on as they move forward.
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