Direct bookings startup Triptease’s funding reaches USD 13 million
Following our story in April where Triptease content manager Lily McIlwain, told us about the direct booking start up's report into the future of A/B testing, the company has now announced it has raised USD 4 million from original investors BGF and Notion Capital.
Here’s how much money OTAs are spending for paid search advertising
A new research by Kantar Media revealed Booking.com as the biggest spender, while TripAdvisor takes the top spot for organic search.
Putting hotel reviews on the map: Google reviews platform doubles growth in a year
Booking.com is leading the way when it comes to hotel reviews. But Google is fast approaching, and it's bringing monumental growth.
Google’s latest update boosts power of direct booking channels
Google's latest travel update promises to bring ease and convenience to the consumers while boosting the power of direct bookings.
Google searches correlate with hotel demand – study
Higher Google search volumes have been found to “strongly correlate” with increased demand for hotel rooms, according to a report
Airlines adjust as distribution “tsunami” approaches
The nature of airline distribution will fundamentally change in the coming years, as factors including API connectivity and Google have
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