ITB China
China races to fix digital and language barriers as foreign travel surges 11%
China needs to step up its game, especially where service quality is concerned, as global tourists take advantage of visa-free entry.
Educational tourism surges in Asia-Pacific as students chase career-boosting degrees
The global educational tourism industry was valued at US$459.76 billion as of end-2024 and is expected to be worth US$974.73 billion by 2030 if it continues to grow at a compound annual growth rate (CAGR) of 13.5 percent.
Georgia positions itself as East-West travel hub as Chinese visitor numbers surge 48%
Georgia put its best foot forward at ITB China as it showcased its cultural heritage to the over 900 exhibitors and 1,500 hosted buyers in attendance.
ITB China: Luxury and adventure tourism sectors surge as visa-free policies drive record foreign arrivals
Travel Daily Media was on-site at the 2026 edition of ITB China at the Shanghai World Expo Exhibition and Convention Centre in Pudong, Shanghai, China from 26th to 28th May.
ITB China 2026 expands as global tourism demands personalized travel
The 2026 run of ITB China kicked off last night, 25th May, at a gala dinner held at W Shanghai - The Bund in the historic district of the city.
Georgia woos Chinese travelers as visa-free policy fuels tourism hopes
With Georgian National Day, 26th May, coinciding with the opening of this year’s edition of ITB China, the country put on an immersive cultural showcase for those attending the opening gala last night, 25th May, at W Shanghai - The Bund.
Global MICE industry pivots to premium markets and local supply chains to survive rising costs
Earlier this year, on the occasion of AIME 2026, a conversation with Talk2 Media & Events’ event director Silke Calder
China’s New Travel Power Duo: Gen Z Explorers and Golden-Age Globetrotters
China’s outbound travel market is being reshaped by two powerful forces: adventurous youth and experience-driven seniors. The result? A radically different future for global tourism.
Retrospective: ITB China 2025
ITB China, one of the largest travel trade conferences in the Asia Pacific, formally closed the doors on its sixth edition yesterday, 29th May.
Shoory: The future of Chinese outbound travel definitely looks promising
Tourism Economics' head of tourism analysis in the Asia Pacific Michael Shoory opines that China's outbound travel sector is set to grow significantly beyond the current decade.
North Africa gears up to become China’s next destination of choice
Attendees at this year's ITB China may have noticed that North African nations took up a considerable amount of floor space at the event, and this is proof of their rising popularity among travellers from China and the greater Asian region.
Changing the game via rural tourism
Rural tourism has long fascinated travellers, particularly those from highly urbanised areas.
Five notable trends from ITB China 2025
Travel Daily Media is currently in Shanghai, China covering the sixth run of ITB China. We run down five notable trends
ITB China formally welcomes delegates with partner destination Malaysia
ITB China formally kicked off on Monday evening, 26th May, with a welcome dinner for delegates that highlighted this year's partner destination Malaysia.
ITB China officially opens
The sixth ITB China officially opened today, 27th May, at the Shanghai World Expo Exhibition and Convention Centre in Shanghai, China.
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