Madeline List
62% of travellers who planned trips on social media made purchase decisions based on content they viewed: Phocuswright
Madeline List, Manager of Research and Special Projects at Phocuswright, presented key findings from the firm's latest consumer research study, "Scroll, Heart, Fly: Social Media's Impact on Travel 2024."
Social media’s evolving role in travel: More than just inspiration, it’s driving bookings
A new study by Phocuswright, a travel industry research firm, reveals that social media has evolved beyond a mere source of travel inspiration. It's now a powerful force driving actual bookings and influencing key decisions throughout the traveler's journey.
Seven steps for a roadmap to move destinations away from overtourism
Addressing overtourism is crucial, with 61% of travellers avoiding destinations due to it in the past year; and to do so, destinations should use a holistic, data-led approach to balance local resources, community welfare, and tourism growth
“People don’t act as greenly as they say they will” Phocuswright reveals how to close the sustainability say-do gap
Madeline List, Phocuswright’s senior research analyst, kicked off the day by revealing results from the research authority’s latest sustainability report.
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