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McKinsey & Company
Adventure Tourism

Youth travel market expands as Gen Alpha gains influence over family bookings

In this feature, we look into how the sector has changed since the UN Tourism report issued in 2011 and what direction it may take moving forward.

Charity / Sustainability / CSR

Promoting a sustainable future for China’s travel industry

Accor in partnership with Trip.com Group and global management consulting firm McKinsey & Company has published a new educational whitepaper

China

Promoting a Sustainable Future for China’s Travel Industry 

Accor in partnership with Trip.com Group and McKinsey & Company published a new educational whitepaper that examines the environmental impact of China’s tourism sector, analyses Chinese travelers’ sentiment towards sustainability and ultimately sets out actions key stakeholders in China’s tourism sector need to take to foster sustainable travel.

Associations

Check this out! WTTC unveils interactive COVID-19 travel demand recovery dashboard

A new in-depth data dashboard works across flights and hotels, as well as revealing the shifting intentions of travellers through online travel searches

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