Noor Ahmad Hamid
PATA Travel Mart highlights the value of secondary destinations amidst significant industry shifts
Overtourism remains a critical issue throughout the globe and the challenge of decongesting highly popular destinations has led to a shift towards secondary destinations.
PATA Travel Mart opens Sarawak to the world as exhibition opens in Kuching
The Pacific Asia Travel Association (PATA) formally opened the doors to the 2026 edition of its PATA Travel Mart today, 19th August, at the Borneo Convention Centre Kuching (BCCK) in Kuching, Malaysia.
PATA chief warns destinations against relying on ‘volume risk’ as travel rebounds
Domestic and intra-regional travel are being used to fill hotel rooms and tours.
Global tourism leaders unite in Korea as PATA summit tackles climate and economic headwinds
The Pacific Asia Travel Association Annual Summit 2026 (PAS 2026), held from May 11–13 in Gyeongju and Pohang, Republic of
PATA Partners with TOP25 Restaurants to Strengthen Gastronomy Tourism and Traveller Experience
The Pacific Asia Travel Association has entered into a new strategic partnership with TOP25 Restaurants in a move aimed at
PATA and Filtrum Partnership Brings Microplastics and Traveller Wellness into Tourism Spotlight
The Pacific Asia Travel Association has signed a new strategic partnership with Filtrum Inc. aimed at addressing growing concerns around
PATA and China Chamber of Tourism Sign Strategic Partnership at PAS 2026
The Pacific Asia Travel Association and the China Chamber of Tourism have formalised a new strategic partnership aimed at strengthening
PATA Annual Summit 2026 gathers over 550 delegates in Korea
PATA Annual Summit 2026 gathers over 550 delegates in Korea
PATA Annual Summit 2026 begins today with a stellar speaker line-up
PATA Annual Summit 2026 unveils speaker line-up
Thailand targets high-yield travellers as regional competition from Vietnam intensifies
We bring you excerpts from the fireside chat between Noor Ahmad Hamid, CEO, Pacific Asia Travel Association (PATA) and
PATA announces convention slate for its 2025 Destination Management Forum in Chiang Rai
The Pacific Asia Travel Association (PATA), in collaboration with the Thailand Convention and Exhibition Bureau (TCEB), has released its full programme for the upcoming PATA Destination Marketing Forum 2025 (PDMF 2025).
IT&CMA and CTW APAC opens in Bangkok
IT&CMA and CTW Asia, the Asia-Pacific’s only double-billed MICE and corporate travel event, formally opened today, 23rd September, at the Bangkok Convention Centre @ CentralWorld in Bangkok, Thailand.
PATA Unveils ‘The Evolving Tourism Workforce: Human Capital Development in APAC”
During the PATA Annual Summit 2025 (PAS 2025) in İstanbul, Türkiye, the Pacific Asia Travel Association (PATA) officially launched a
PATA Annual Summit 2025 to be held from 21-23 April 2025 at the CVK Park Bosphorus Hotel İstanbul
The Pacific Asia Travel Association (PATA) and the Türkiye Tourism Promotion and Development Agency (TGA) have announced the theme for the PATA Annual Summit 2025, “Timeless Wisdom for a Sustainable Future”.
Join The Community
Join The Community