Pacific Asia Travel Association

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Pacific Asia Travel Association
Cultural Tourism

PATA Annual Summit 2026 gathers over 550 delegates in Korea

PATA Annual Summit 2026 gathers over 550 delegates in Korea

Cultural Tourism

PATA honours leaders in tourism industry

PATA honours leaders in tourism industry

Exclusives

Thailand targets high-yield travellers as regional competition from Vietnam intensifies

We bring you excerpts from the fireside chat between Noor Ahmad Hamid, CEO, Pacific Asia Travel Association (PATA) and

Accessible Tourism

From classroom to community: University of Baguio leads talks on regenerative tourism at 10th ITHSC

The School of International Hospitality and Tourism Management (SIHTM) of the University of Baguio in the northern Philippines held its tenth annual International Tourism & Hospitality Students’ Conference (ITHSC) on Friday, 20th February, at the Newtown Plaza Hotel and Convention Centre in Baguio City.

Associations

PATA to train 600 travel agents in UK & Ireland

PATA to train 600 travel agents in UK & Ireland

Agreements / Understandings / Contract Signings

BREAKING: PATA signs understanding with Jeju Tourism Organisation

The Pacific Asia Travel Association (PATA) and Jeju Tourism Organisation formally signed a memorandum of understanding today, 3rd December.

Exclusives

PDMF 2025: Steeped in Tradition, Rooted in Wellness

The Pacific Asia Travel Association (PATA) staged the latest edition of the PATA Destination Marketing Forum (PDMF) today, 3rd December, at The Heritage Hotel and Convention in Chiang Rai, Thailand.

Cultural Tourism

PATA announces convention slate for its 2025 Destination Management Forum in Chiang Rai

The Pacific Asia Travel Association (PATA), in collaboration with the Thailand Convention and Exhibition Bureau (TCEB), has released its full programme for the upcoming PATA Destination Marketing Forum 2025 (PDMF 2025). 

Associations

PATA brings its Australasia training roadshow to Chester

This year, the Pacific Asia Travel Association (PATA) UK & Ireland expands its training calendar to include an exciting new destination: Chester. 

Events

IT&CMA and CTW APAC opens in Bangkok

IT&CMA and CTW Asia, the Asia-Pacific’s only double-billed MICE and corporate travel event, formally opened today, 23rd September, at the Bangkok Convention Centre @ CentralWorld in Bangkok, Thailand.

Events

Asia-Pacific remains a key driver of the global travel industry: HBX Group

HBX Group recently hosted  MarketHub Asia 2025 at Studio City, Macao, bringing together industry leaders to discuss the key trends shaping the future of travel in Asia-Pacific.

Adventure Tourism

Pacific Asia Travel Association releases 2025 PATA Patterns Report

The Pacific Asia Travel Association (PATA) UK & Ireland just released its 2025 PATA Patterns report, revealing key travel trends set to shape tourism across the Pacific Asia region. 

Asia

Phetchaburi, Thailand to host PATA Destination Marketing Forum

Phetchaburi in central Thailand has been announced as the host city for this year's PATA Destination Marketing Forum.

Asia

UK’s Pacific Asia Travel Association cites six UNESCO-endorsed reasons to sell Asian destinations

The Pacific Asia Travel Association (PATA) in the UK and Ireland gives travel agents six new reasons to pitch Asian destinations to would-be-travellers, all of which are UNESCO-certified.

Appointments

PATA welcomes Noor Ahmad Hamid as the new CEO

The Pacific Asia Travel Association (PATA) is pleased to announce the appointment of Noor Ahmad Hamid as its new Chief Executive Officer, effective October 1, 2023.

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