Pacific Asia Travel Association

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Pacific Asia Travel Association

Exclusives

PATA Travel Mart highlights ASEAN growth amid Middle East flight disruptions

PATA Travel Mart drew to an excellent conclusion on Thursday, 20th August, at the Borneo Convention Centre Kuching in Sarawak, Malaysia.

Associations

PATA Travel Mart highlights the value of secondary destinations amidst significant industry shifts

Overtourism remains a critical issue throughout the globe and the challenge of decongesting highly popular destinations has led to a shift towards secondary destinations.

Associations

PATA Travel Mart opens Sarawak to the world as exhibition opens in Kuching

The Pacific Asia Travel Association (PATA) formally opened the doors to the 2026 edition of its PATA Travel Mart today, 19th August, at the Borneo Convention Centre Kuching (BCCK) in Kuching, Malaysia.

Agreements / Understandings / Contract Signings

Global travel leaders gather in Sarawak as PATA Travel Mart 2026 opens

The Pacific Asia Travel Association (PATA) opened the 2026 edition of the PATA Travel Mart (PTM) through the PTM Knowledge Forum.

Associations

Tourism Solomons receives PATA membership honour

Tourism Solomons receives PATA membership honour

South Korea

PATA and Filtrum Partnership Brings Microplastics and Traveller Wellness into Tourism Spotlight

The Pacific Asia Travel Association has signed a new strategic partnership with Filtrum Inc. aimed at addressing growing concerns around

Cultural Tourism

PATA Annual Summit 2026 gathers over 550 delegates in Korea

PATA Annual Summit 2026 gathers over 550 delegates in Korea

Cultural Tourism

PATA honours leaders in tourism industry

PATA honours leaders in tourism industry

Exclusives

Thailand targets high-yield travellers as regional competition from Vietnam intensifies

We bring you excerpts from the fireside chat between Noor Ahmad Hamid, CEO, Pacific Asia Travel Association (PATA) and

Accessible Tourism

From classroom to community: University of Baguio leads talks on regenerative tourism at 10th ITHSC

The School of International Hospitality and Tourism Management (SIHTM) of the University of Baguio in the northern Philippines held its tenth annual International Tourism & Hospitality Students’ Conference (ITHSC) on Friday, 20th February, at the Newtown Plaza Hotel and Convention Centre in Baguio City.

Associations

PATA to train 600 travel agents in UK & Ireland

PATA to train 600 travel agents in UK & Ireland

Agreements / Understandings / Contract Signings

BREAKING: PATA signs understanding with Jeju Tourism Organisation

The Pacific Asia Travel Association (PATA) and Jeju Tourism Organisation formally signed a memorandum of understanding today, 3rd December.

Exclusives

PDMF 2025: Steeped in Tradition, Rooted in Wellness

The Pacific Asia Travel Association (PATA) staged the latest edition of the PATA Destination Marketing Forum (PDMF) today, 3rd December, at The Heritage Hotel and Convention in Chiang Rai, Thailand.

Cultural Tourism

PATA announces convention slate for its 2025 Destination Management Forum in Chiang Rai

The Pacific Asia Travel Association (PATA), in collaboration with the Thailand Convention and Exhibition Bureau (TCEB), has released its full programme for the upcoming PATA Destination Marketing Forum 2025 (PDMF 2025). 

Associations

PATA brings its Australasia training roadshow to Chester

This year, the Pacific Asia Travel Association (PATA) UK & Ireland expands its training calendar to include an exciting new destination: Chester. 

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