pop culture
Cultural Tourism
Traveloka reveals Thai destinations gaining global interest
Traveloka reveals Thai destinations gaining global interest
Asia
Asian tourism enters rapid growth era as film and concert fans flock to regional hubs
Pop culture tourism may seem like a very niche sector in the greater industry, but it is proving to be one of the most lucrative on both regional and global levels.
Cultural Tourism
South Korea’s Absolutely In Seoul campaign gets 600 million global views
Absolutely In Seoul, Seoul's global tourism campaign featuring K-pop star JENNIE, has reached a cumulative 600 million views worldwide since the videos were released.
Adventure Tourism
Amadeus: Asia to lead global tourism revival in 2025
Global travel tech firm Amadeus collaborated with travel forecasting agency Globetrender for its 2025 Travel Trends Report.
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