SARA
Global
Meet ‘Sara’: Saudi Arabia launches AI-powered smart tour guide
Sara’s launch is expected to enhance the accessibility of Saudi Arabia’s diverse tourism offerings, ensuring that both first-time and returning visitors can navigate the Kingdom with ease
Global
STA launches beta version of Sara AI
The Saudi Tourism Authority (STA) this week unveiled SARA, a cutting-edge AI digital human developed to represent Welcome to Arabia as a brand ambassador, a travel companion and personal concierge.
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