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Saudi Tourism Authority (STA)
China

Saudi welcomes first group of Chinese tourists from Jin Jiang International with the launch of Radisson Hotel Group’s Welcome China Program in the country

Newly signed Approved Destination Status (ADS) agreement between Saudi and China opens new opportunities for bilateral tourism cooperation

Attractions

Saudi unveils crafted luxury of THE RED SEA​

Designed by award-winning architects, operated by leading hospitality brands, and powered by solar energy, THE RED SEA is a spectacular sanctuary of world-class resorts for those who appreciate indulgent luxury, exclusivity, and unique experiences in a setting of breathtaking beauty

Global

Saudi Tourism Authority strengthens presence in India 

In line with Saudi’s Vision 2030 and to welcome more than 2 million Indian visitors this year, Saudi Tourism Authority (STA) has strengthened its commitments to driving awareness about tourism and hospitality in its region.

Features

Saudi announces free visa ahead of FIFA World Cup

Saudi Tourism Authority welcomes the extension of Saudi’s multi-entry visa, available to visitors holding the FIFA World Cup Qatar 2022

Features

Saudi Tourism Authority’s rapid growth phase includes Vacaay as a strategic digital partner to reach UK audiences

With an ambitious goal to raise the number of annual visits to 100 million by 2030, STA is investing heavily in marketing domestically and worldwide and building massive tourism infrastructure as part of Saudi’s Vision 2030.

Associations

ITB China ropes in Saudi as culture travel partner

ITB China, the marketplace for China’s travel industry, has announced Saudi as the Official Culture Travel Partner of ITB China Virtual 2021

Global

Saudi has reopened borders for international travellers

Saudi Arabia has reopened its borders to international tourists starting from 1 August, according to Saudi Tourism Authority (STA) officials

Europe

Saudi Tourism goes to UK

Saudi Tourism Authority (STA) has opened a commercial office for the UK and Ireland as part of its strategy to engage the tourism trade in key source markets and raise awareness of Saudi

Global

Saudi Tourism unveils virtual trade roadshow

Saudi Tourism Authority (STA) has launched an international virtual roadshow under the ‘Journeys in Arabia’ platform, which aims to inform and inspire travel trade partners about the diverse products and experiences on offer in Saudi Arabia

Global

Saudi Tourism to launch ‘Journeys in Arabia’ in India

Saudi Tourism Authority (STA), the department responsible for promoting tourism to Saudi Arabia, is set to organise its first-ever webinar for the Indian market, announcing the launch of ‘Journeys in Arabia: Opportunities Saudi

Global

Saudi Tourism Authority unveils domestic campaign

The Saudi Tourism Authority (STA) has unveiled a new campaign, entitled Saudi Summer, to encourage residents to explore the kingdom

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