Asia

Navigating the Non-Linear Landscape: How Preferred Travel Group’s Seema Roy is Redefining Global Soft Branding

In an era where regional market shifts, geopolitical variations, and digital disruptions happen on a daily basis, the hospitality sector requires highly agile leadership. Seema Roy, the Area Managing Director for South Asia, Middle East, and Africa at Preferred Travel Group, stands at the center of this commercial evolution.