SHR
S Hotels and Resorts commemorates Earth Day
S Hotels and Resorts PCL (“SHR”) reaffirms its foundational promise to safeguard the planet as it joins the world in celebrating Earth Day 2025.
SHR unveils AI Assistant
Hotel technology specialist SHR announced the launch of its new AI Assistant – an embedded solution that automates content creation within its Central Reservation Systems (CRS) and Customer Relationship Management (CRM) platforms.
OTAs undercutting hotels responsible for 50% rise in Cost Per Click (CPC)
Hotels that allow Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads, new research has revealed.
SHR deepens partnership with Sweden’s iconic Gothia Towers
Hotel technology specialist SHR has announced that it has deepened its strategic partnership with Gothia Towers, Sweden’s largest hotel.
The Access Group expands in North America with acquisition of SHR Group
The Access Group, a $1.3bn+ business management software provider, has added global hotel and casino technology specialist SHR to its expanding AI-powered end-to-end platform for hotels.
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- Intrepid Foundation encourages travel professionals and travellers to give for Myanmar relief
- 13th Macao International Travel Expo officially begins
- Bali Dynasty Resort adds fun new facilities, boosting its place as a top family resort in Bali
- Why Morocco Must Seize the Opportunity of Digital Nomads
- SHR Holds 2025 Annual General Meeting of Shareholders, Approves Dividend Payment of THB 0.03 per Share and Advances 2025 Strategy
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