SHR
SHR to develop Three Core Strategies in 2026
S Hotels and Resorts Public Company Limited reported a record-high normalised net profit of over THB 615 million for 2025
S Hotels and Resorts commemorates Earth Day
S Hotels and Resorts PCL (“SHR”) reaffirms its foundational promise to safeguard the planet as it joins the world in celebrating Earth Day 2025.
SHR unveils AI Assistant
Hotel technology specialist SHR announced the launch of its new AI Assistant – an embedded solution that automates content creation within its Central Reservation Systems (CRS) and Customer Relationship Management (CRM) platforms.
OTAs undercutting hotels responsible for 50% rise in Cost Per Click (CPC)
Hotels that allow Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads, new research has revealed.
SHR deepens partnership with Sweden’s iconic Gothia Towers
Hotel technology specialist SHR has announced that it has deepened its strategic partnership with Gothia Towers, Sweden’s largest hotel.
The Access Group expands in North America with acquisition of SHR Group
The Access Group, a $1.3bn+ business management software provider, has added global hotel and casino technology specialist SHR to its expanding AI-powered end-to-end platform for hotels.
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