Sofitel Legend
Global
Sofitel reinvents the ‘hotel uniform’
This new collection, embodying the highest standards of French savoir-faire, will be rolled out across Sofitel hotels throughout 2026. Comprising
Appointment announcement
Accor appoints David Fraser as VP-Operations for four brands in the Pacific
Accor has appointed hospitality veteran and asset manager David Fraser as vice-president for operations for the Sofitel, Sofitel Legend, MGallery and Emblems brands across the Pacific.
Annual and Interim Reports
Accor cites record growth for its Sofitel, MGallery, and Emblems brands in 2024
Accor Group reported record growth in 2024 for its brands Emblems, MGallery, and Sofitel.
Asia
Accor and Ctrip sign MoU for “magnified experiences and property choices”
Never one to stay out of the travel news cycle for long, AccorHotels, who recently announced the purchase of table reservation system ResDiary, has now released news of another smart strategic move - this time signing a MoU with Chinese heavyweight Ctrip.
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