The Brand Being

Asia

Conscious Capital and Regenerative Travel: Rewriting the Strategic Tourism Blueprint

The paradigm of destination marketing is undergoing a seismic shift. As global travel hubs grapple with the ecological degradation of natural ecosystems, traditional commercial metrics like room occupancy rates and raw visitor headcounts are being challenged by progressive economists. Leading this thought revolution in Southeast Asia is Khun Sirikil "Nui" Laukaikul, founder of the Bangkok-based boutique strategic consultancy The Brand Being.