Genuine traveller insights keep hotels in The Know

The Know translates the mystery shopper format into a smart, innovative and exclusive mystery guest service. It’s an invitation-only online club where seasoned travellers with discriminating tastes are vetted as real paying guests before they can share honestly, comprehensively and anonymously about their hotel stays. Founded by former bankers Mané Ryatt and Fiona Adams, who channel into the business their twin passion for travel and problem-solving, The Know assures luxury and boutique hotel clients of detailed, confidential, qualitative insight and analytics using sophisticated, customisable surveys.