TRACCS
Athar Festival 2024 spotlights the power of creative storytelling
The second edition of Athar - Saudi Festival of Creativity, the Kingdom's largest gathering of the creative marketing industry, kicked off in Riyadh with over 1600 international and local industry leaders, experts, and young Saudi talent in attendance.
Second edition of Athar Festival to manifest the infinite possibilities of AI-powered creative expression
Technology has the potential to unveil, unlock, and unleash the true power of creativity, transforming the process of creative expression like never before.
Saudi Creatives take centre stage at Young Talent Academies as inaugural edition of Athar Festival kicks-off in Riyadh
A three-day curated Young Talent Academy Programme kickstarts Athar – Saudi Festival of Creativity, the largest gathering of the creative marketing industry in the Kingdom.
100+ speaker lineup in Saudi Arabia at Athar Festival 2023
Motivate Media Group and TRACCS, organisers of Athar – Saudi Festival of Creativity, unveiled an impressive four-day programme and exceptional speaker lineup of over 100 national and global industry strategists, innovators, and experts.
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