Visit Sweden
Global
Sweden becomes the first country in the world to apply for Trademark
Sweden is stepping up to protect its identity and has applied to the European Union Intellectual Property Office (EUIPO) to protect its name from international duplicates that might confuse unsuspecting travellers who want to experience the original Sweden.
Features
21 IKEA products with names inspired by Sweden’s scenic locations
For years, Bolmen has been better known as a toilet brush sold by global furniture giant IKEA, instead of a picturesque lake in southern Sweden.
Europe
Celebrate tradition of Midsummer with Visit Sweden
Visit Sweden is inviting people from around the world to experience the joy of Midsummer through a series of virtual
Consumer
Sweden calling: Growth in business and tourism ties with India
There is a 23% increase in the number of tourists from India to Sweden according to a report shared by Visit Sweden and the Consul General of Sweden in Mumbai.
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