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Global

Sweden becomes the first country in the world to apply for Trademark

Sweden is stepping up to protect its identity and has applied to the European Union Intellectual Property Office (EUIPO) to protect its name from international duplicates that might confuse unsuspecting travellers who want to experience the original Sweden.

Features

21 IKEA products with names inspired by Sweden’s scenic locations

For years, Bolmen has been better known as a toilet brush sold by global furniture giant IKEA, instead of a picturesque lake in southern Sweden.

Europe

Celebrate tradition of Midsummer with Visit Sweden

Visit Sweden is inviting people from around the world to experience the joy of Midsummer through a series of virtual

Consumer

Sweden calling: Growth in business and tourism ties with India

There is a 23% increase in the number of tourists from India to Sweden according to a report shared by Visit Sweden and the Consul General of Sweden in Mumbai.

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