China International MICE Exchange (CIMX) 2026 wrapped up its inaugural edition in Beijing, marking a significant milestone in global business exchange. Over three days, the event hosted at the China National Convention Centre Phase II facilitated nearly 6,000 business meetings, drawing 150 exhibitors and more than 3,000 attendees from 41 countries. Organised by Messe Berlin China and supported by the Beijing Municipal Bureau of Culture and Tourism, CIMX 2026 established a new platform for international MICE collaboration.
The event featured 120 conference speakers covering 40 industry topics, alongside nine networking events, enhancing opportunities for cross-border partnerships. Yang Jin, Deputy Director of the International Exchange and Cooperation Division at the Tianjin Municipal Bureau of Culture and Tourism, highlighted the exhibition's role in connecting Chinese companies with international MICE buyers, stating it makes business exchanges more cost-effective and efficient.
CIMX 2026 showcased a diverse range of international MICE offerings, with participation from leading industry associations such as the Global Business Travel Association (GBTA) and the International Congress and Convention Association (ICCA). Elle Ng Darmawan, Senior Director APAC at GBTA, expressed optimism for the event's growth, noting strong industry support.
The conference addressed key trends and challenges in the MICE industry, with Florence Chua, Managing Director APAC at PCMA, praising the high calibre of speakers and content. The event concluded with a familiarisation trip to Beijing and Tianjin, offering insights into the region's business events infrastructure.
Looking ahead, CIMX will return to Beijing from 24 November 2027, aiming to further strengthen global collaboration and shape the future of business events.
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