World’s Coolest Winter
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UAE ranked first in the region and 18th globally: TTDI
According to the 2024 Travel & Tourism Development Index (TTDI) by the World Economic Forum, the UAE ranked first in the region and 18th globally, advancing seven places compared to the previous edition.
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World’s Coolest Winter! How UAE’s domestic tourism campaign creates USD 272 million revenue in a month
UAE’s inaugural domestic tourism campaign, World’s Coolest Winter, attracted 950,000 tourists from across the country, reportedly driving AED 1 billion (USD 272.2 million) of revenue into the hospitality sector within one month
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