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Taiwan Tourism taps Musafir.com to attract travellers from the UAE

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UAE’s premium-experience travel website, Musafir.com, has announced an alliance with the Taiwan Tourism Board to raise awareness about Taiwan as a leisure destination for the Middle East.

In order to attract more travellers, the Taiwan Tourism Board announced a new partnership with the goal of ramping up the “Heart of Asia” as a premier tourist destination. The bureau, which has been active in promoting the country, selected Musafir.com as its latest partner.

The two parties will collaborate and conduct joint marketing campaigns in order to diversify the tourism culture in the UAE. Both Musafir.com and the Taiwan Tourism Board aim to position the island nation as the top destination among travellers out of the UAE as both countries increasingly appeal to the leisure and MICE sector.

The collaboration also comes at a key time for Musafir.com, as the company continues its rapid expansion in the UAE and the wider Middle East region.

To mark this significant new partnership, Musafir.com created a range of travel deals for Taiwan. The packages cater to all income markets and cover everything from short holidays and adventurous getaways to week-long breaks that give travellers the chance to experience Taiwanese culture.

“These packages we will be able to increase the volume of travel”

Dr Trust Lin, director of the Taiwan Tourism Board, said: “We are confident that with these packages we will be able to increase the volume of travel and number of passengers from the UAE in particular and the Middle East in general.”

From hiking in the Yangmingshan National Park and experiencing Taiwan’s famous hot springs to visiting lost cities like Jiufen and white water rafting—travellers can look forward to exploring Taiwan at budget-friendly prices.

Dubbing Taiwan as a travel gem, Musafir.com is now offering holiday packages that start from AED 3,899 (USD 1,061). The packages include city tours, shopping for souvenirs, temple excursions, nature trips, accommodation, and flights including airport transfers.

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