The Tourism Authority of Thailand (TAT) is celebrating the recent inscription of Wat Phra Mahathat Woramahawihan in Nakhon Si Thammarat as a UNESCO World Heritage site. This recognition, announced during the 48th session of the World Heritage Committee in Busan, Republic of Korea, highlights the site's historical and cultural significance. TAT has launched "The Twelve Sacred Discoveries Nakhon Si Thammarat: A Journey to World Heritage" campaign to promote the site throughout the year.

Wat Phra Mahathat Woramahawihan, founded in the eighth century, is recognised for its Outstanding Universal Value under criteria (ii) and (vi). It has been a major Buddhist centre, integrating religious and architectural traditions from regions such as northeastern India and Sri Lanka. The site continues to influence cultural practices across Thailand and Southeast Asia.

TAT Governor Thapanee Kiatphaibool emphasised the importance of positioning Nakhon Si Thammarat as a leading destination for living heritage. "Our focus is to create lasting value through responsible tourism, strengthen local participation and ensure that the significance of Wat Phra Mahathat Woramahawihan is understood, respected and sustained for generations to come," she stated.

The campaign invites visitors to explore the site's Buddhist heritage, ancient civilisation, and traditions. Activities include performances, merit-making, and exhibitions, showcasing the site's cultural significance. A commemorative photo booth is available for visitors until 30 July, allowing them to capture memories of Thailand's newest World Heritage site.

This initiative aims to foster a deeper understanding of the site's heritage whilst promoting sustainable tourism and economic opportunities in the region

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