Thailand Convention and Exhibition Bureau or TCEB (Public Organization) unveiled the bureau’s online marketing performance, across multiple digital platforms – which connect Thailand with event organizers and MICE travellers from around the world – at the launch of two new mobile applications, which TCEB believe will revolutionise Thailand’s MICE industry.
Mr Chiruit Isarangkun Na Ayuthaya , president of TCEB, said that TCEB is one of the leading agencies which have been supporting and driving Thailand’s MICE industry by the use of technology, creativity, and innovation. The actions are in line with the Thai Government’s Digital Economy Policy as well as the Thailand 4.0. Furthermore, according to the MICE Industry Master Plan Year 2017-2021, the strategy is aimed to stimulate the growth of MICE events in the country by using innovation to create differentiation, attract MICE travellers, and establish a knowledge and statistics platform to support the industry in terms of strategic planning.
“TCEB’s strategy focuses on the development of innovations. We aim to catch up with the digital trend and respond to the demand of MICE organisers and travellers in the digital era. In the fiscal year 2017, the target markets show a great response to our activities which include the development of our website, online sales and marketing channels, as well as online marketing communications.”
The app provides information in Thai and English languages. It presents details about tourist attractions, restaurants, accommodations, domestic and international flights, as well as data on MICE venues in Bangkok and MICE cities. Users are able to get real-time updates on news and promotion activities with the location-based service. Besides, users are able to link the app to their social media accounts which makes sharing information found in the app worth their network easier. This useful application is designed for the users who are interested in conventions and business events in Thailand. Until now, the app has a record of more than 6,000 downloads.