Tell me a story: PATA to share secrets of storytelling with Kazakh travel industry professionals

The Pacific Asia Travel Association (PATA) is set to stage the next ‘PATA Human Capacity Building Programme’ in Nur-Sultan (Astana), Kazakhstan on 20 September 2019.

The half-day workshop, with the theme ‘Explore the Art of Storytelling’, is jointly organised by PATA and Kazakh Tourism and will take place during the PATA executive board and board meetings in conjunction with PATA Travel Mart 2019.

“Foresee a great interest to attend both from public and private sectors in Kazakhstan.”

“With the success of previous human capacity building programmes in China, Nepal and the Maldives, we wanted to add further value to our host for PATA Travel Mart by organising this complimentary workshop for their local tourism stakeholders. Through this programme, we aim to provide greater opportunities for them to further develop their skills and broaden their knowledge beyond their day-to-day tasks,” said Dr Mario Hardy, CEO of PATA.

Vice-chairman at Kazakh Tourism, Kairat Sadvakassov added: “The art of storytelling is crucial in the age of technology and social media and we foresee a great interest to attend both from public and private sectors in Kazakhstan.”

The workshop is an intensive and interactive training programme that incorporates a series of classroom interactions conducted by a leading travel industry expert coupled with practical activities, group assignments and networking opportunities.

Participants will gain hands-on experience by working both individually and on team-based projects where presentations are shared at the end of the programme. Participants who have successfully completed the course will be awarded a PATA Human Capacity Building Certificate entitled ‘Certified Asia Pacific – Explore the Art of Storytelling’.

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